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YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE.

YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE. somi. BUDAPESTI GAZDASÁGI FŐISKOLA INTERNATIONAL MARKETING LECTURE- 5 In English 30th March 2012 – FRIDAY 0940hr –1110hr (E.F. 13-15) Miklós (Nicholas) SOÓS 0630 265 9638 miklosoos@hotmail.com. somi.

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YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE.

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  1. YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE. somi

  2. BUDAPESTI GAZDASÁGI FŐISKOLA INTERNATIONAL MARKETING LECTURE- 5 In English 30th March 2012 – FRIDAY 0940hr –1110hr (E.F. 13-15) Miklós(Nicholas)SOÓS 0630 265 9638 miklosoos@hotmail.com somi

  3. LECTURE DATES - TIMES - LOCATION RE: Miklós (Nicholas) SOÓS • FEB. 17. 0940-1110 [E.F.13-15] • FEB. 24. 0940-1110 [E.F.13-15] • MARCH 2. 0940-1110 [E.F.13-15] • MARCH 9. 0940-1110 [E.F.13-15] • MARCH 16. VACATION • MARCH 23. VACATION • 5. MARCH 30. 0940-1110 [E.F.13-15] – re. feb.10 • 6. APR. 6. 0940-1110 [E.F.13-15] • 7. APR. 13. 0940-1110 [E.F.13-15] • 8. APR. 20. 0940-1110 [E.F.13-15] • 8. APR. 27. 0940-1110 [E.F.13-15] • 9. MAY 4. 0940-1110 [E.F.13-15] • 10. MAY 11. 0940-1110 [E.F.13-15] somi

  4. CLASS ATTENDANCE somi

  5. Please ensure that you personally sign the attendance sheet every time you attend a lecture. somi

  6. The visual contents of lectures will be available internally on the following site: K:\Hallgatok\ANGOL\Soós tanár úr (available internally only) somi

  7. SOURCES, REFERENCES – SUGGESTED READINGS The course is NOT based on any specific textbook. The following are recommended. International Marketing, Cateora, P. & Graham, J. (2005) 12th edition, McGraw-Hill Global Marketing, Hollensen, S. (2004) 3rd edition, Prentice Hall International Marketing Strategy, Doole, I. & Lowe, R (2004) 4th edition Thomson International Marketing and Export Management, Albaum G, Prentice Hall London Principles of Marketing, Kotler P et. Al, 2nd European edition, Prentice Hall E. 2003 Principles of Marketing,Jobber D, McGraw-Hill Principles of Marketing, Brassington F, Financial Times Prentice Hall, 2000 Marketing on the Internet: Principles of online marketing, Strauss J & Raymond F, Prentice Hall,1999 Internet sites: www.pmcinc.org/ www.tradeport.org www.FAS.USDA.gov somi

  8. ASSESSMENT METHOD End of year written examination 60% Two (2) ‘mini’ exams of 20 min. duration during unannounced lectures40% somi somi

  9. Where we finished last week. somi

  10. Social/cultural Language, religion, values, social organisation, material culture Legal Local domestic laws International law Home domestic laws ECONOMIC Developed economy Emerging economy Less developed econ Currency movements S L E Ecology rainfall, temperature, seasons Environmentalinfluences on international marketing T P Technological Satelite communctn Internet WWW The electronic superhighway Political Operational restrictions Discriminatory restrictions Physical actions DOOLE & LOWE somi 10-22

  11. CONSIDERATION (examples) OF SOME SOCIAL/CULTURAL ASPECTS Population: 2010 – 6.9 billion 2015 – 7.9 billion Problems associated with growth raw materials energy environmental quality of life 76% of world underdeveloped - +2% annual increase Regulation– autocratic tendencies! Education – e.g in USA whilst 36% with higher degree about 15% illiterate Demography: - e.g. in USA currently 50% households = couples --- this is rapidly declining …. Ramifications????? somi 11-22

  12. Social/cultural Language, religion, values, social organisation, material culture Legal Local domestic laws International law Home domestic laws ECONOMIC Developed economy Emerging economy Less developed econ Currency movements S L E Ecology rainfall, temperature, seasons Environmentalinfluences on international marketing T P Technological Satelite communctn Internet WWW The electronic superhighway Political Operational restrictions Discriminatory restrictions Physical actions DOOLE & LOWE somi 12-22

  13. Legal Local domestic laws, International law, Home domestic laws, property rights, marketing laws CONSIDERATION (EXAMPLES) OF SOME LEGAL ASPECTS EU directives product responsibility safety legislation advertising packaging a web of direct legal requirements Local domestic laws domestic law international laws Contracts Trademarks patents somi 13-22

  14. Social/cultural Language, religion, values, social organisation, material culture Legal Local domestic laws International law Home domestic laws ECONOMIC Developed economy Emerging economy Less developed econ Currency movements S L E Ecology rainfall, temperature, seasons Environmentalinfluences on international marketing T P Technological Satelite communctn Internet WWW The electronic superhighway Political Operational restrictions Discriminatory restrictions Physical actions DOOLE & LOWE somi 14-22

  15. Economic Developed economy, Emerging economy, Less developed econ, Currency movements, inflation, protectionism, technology, GDP CONSIDERATION (examples) OF SOME ECONOMIC ASPECTS Macro economy GDP inflation consumer income foreign exchange Unemployment gross net discretional • 75% of the world population poor • NAFTA(Nrth Amer.Free Trade Agreemnt) + EU + Japan world trade 80% • Emerging economies- China, India, Mexico, Eastern-European countries • privatisation, reforms, high economic growth • high inflation • high lvel of international debts somi 15-22

  16. Social/cultural Language, religion, values, social organisation, material culture Legal Local domestic laws International law Home domestic laws ECONOMIC Developed economy Emerging economy Less developed econ Currency movements S L E Ecology rainfall, temperature, seasons Environmentalinfluences on international marketing T P Technological Satelite communctn Internet WWW The electronic superhighway Political Operational restrictions Discriminatory restrictions Physical actions DOOLE & LOWE somi 16-22

  17. Political Parties, nationalism, democracy, Opertn. Restrictions, Discrm. restrictions, stability, POLITICAL ● operational restrictions (exchange control, product requirements etc.) ● discriminatory restrictions (foreign firms, taxes, tariffs) ● physical actions (nationalisation, Wars, terror, corruption, human rights, attitudes etc. BUSINESS GOVERNMENT S T A B I L I T Y REGULATIONS somi 17-22

  18. Social/cultural Language, religion, values, social organisation, material culture Legal Local domestic laws International law Home domestic laws ECONOMIC Developed economy Emerging economy Less developed econ Currency movements S L E Ecology rainfall, temperature, seasons Environmentalinfluences on international marketing T P Technological Satelite communctn Internet WWW The electronic superhighway Political Operational restrictions Discriminatory restrictions Physical actions DOOLE & LOWE somi 18-22

  19. Technological Satelite communctn Internet WWW The electronic superhighway TECHNOLOGICAL ECONOMIC GROWTH INNOVATION high cost RESULTING DIFFERENCES BUT WW internet email scanner instant communication, long distance working Direct access to: PC= 7% internet= 4% satellite SIGNIFICANT CHANGES ISDN mobile cable Products, services INCREASE OPPRTUNITIES manufacturing processes; robots, vehicles.etc.. somi 19-22

  20. SOME RELEVANT STATISTICS ON AVARAGE OUT OF 1000 PEOPLE 320 European, American, Australian, Arab 576 Asian 104African 162 Chinese 81 English 1/3 Christian 68 Hindi 80% believers 50% = 7 languages 65 Spanish 1/6 Moslem 52 Russian 1/4 Hindu, Buddhist 37 Arabic 35 Bengali somi 20-22

  21. SOME RELEVANT STATISTICS INCOME ON AVARAGE OUT OF 1000 PEOPLE USD 21 Daily per capita average income 406 low income (USD5/day) 149 high income (USD78/day) 445 middle income (USD16/day) 10 richest earning = 570 poor earning 227 live on less than USD1/ day somi 21-22

  22. LIFE IS A SERIES OF MOMENTS. TO LIVE EACH ONE IS TO SUCCEED. CORTINA KENT somi

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