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iPod, GPS, RAZRs, Oh My! By Joanna M. Pineda, CEO Matrix Group International October 22, 2007

iPod, GPS, RAZRs, Oh My! By Joanna M. Pineda, CEO Matrix Group International October 22, 2007. Agenda. Computers Cell Phones MP3 Players Home Theater GPS Tying Them All Together. PC vs Mac. PCs Cheaper More software Business Standard. Macs Coming down in price Easy set-up

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iPod, GPS, RAZRs, Oh My! By Joanna M. Pineda, CEO Matrix Group International October 22, 2007

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  1. iPod, GPS, RAZRs, Oh My!By Joanna M. Pineda, CEOMatrix Group InternationalOctober 22, 2007

  2. Agenda • Computers • Cell Phones • MP3 Players • Home Theater • GPS • Tying Them All Together

  3. PC vs Mac • PCs • Cheaper • More software • Business Standard • Macs • Coming down in price • Easy set-up • No need to install drivers • Lots of different flavors • Essential for Moms

  4. Maya Hayuk Sony Vaio

  5. Tablet Laptops

  6. Cell Phones • Cameras, text messages, customized ring tones • Look at screen size, weight, battery life, what matters to you • Firefly: Phone service for kids • Pay as you go or monthly plans • Parents can choose a phone that limits calls to those in the phonebook • Wherifone: GPS Locator phone

  7. MP3 Players • Flash Players vs. Hard Drive Players • Flash players: lighter, have better battery usage • Hard Drive players: more storage space • Apple iPod • Microsoft Zune

  8. Apple iPod • 70% market share • Classic iPod is a hard drive player • iPod Nano is a flash player • iPod Touch • latest generation iPod that incorporates iPod with photo viewer • iPod Video/iPod Classic: • 160 GB of storage • Up to 40,000 songs or 200 hours of video

  9. iPod Accessories Cases, skins, speakers, FM transmitters

  10. Nike + iPod Sports Kit • http://www.apple.com/ipod/nike/

  11. iHome • $49.99-$99.99 • http://www.ihomeaudio.com/

  12. iDog $39.99 http://www.hasbro.com/tiger/idog/

  13. iPod Dock/ Toilet Paper Holder $79.95 http://www.xtremegeek.com/templates/searchdetail.asp?sk=MX71419&productID=13983

  14. iPod Nano Tie http://www.pocket-lint.co.uk/news/news.phtml/2607/3631/pink-commuter-tie-ipod-nano.phtml

  15. iPod Jacket The Burton Audex iPod Field Jacket lets you control your iPod wirelessly while snowboarding or skiing. $379

  16. Microsoft Zune • Released November 2006 to compete with iPod • Approximately 3% market share [Jan 2007] • Behind Apple, Sandisk • $169.99

  17. Home Theater • Digital Video Recorder (TiVo) • Apple TV • Wireless Speakers • Blu-ray vs HD-DVD • Gaming Systems

  18. DVR • Digital Video Recorder • Most Popular: TiV • Record TV while your away • No more fighting over the remote!

  19. Apple TV • iTunes on your TV wirelessly • Digital photos appear in hi-def, so you can put on a big-screen slideshow • Up to 200 hours of video, 36,000 songs, or 25,000 photos at your command, there’s always something good on TV 40 GB for $299 160 GB for $399

  20. Wireless Speakers • Integrate your home theater with your PC • Sonos • wireless, multi-room digital music system that lets you play digital music all over your house • $399

  21. Blu-ray and HD-DVD • Same battle as VHS and Beta? • Replace DVDs with high-definition video and multiple-channel surround sound • Both have stricter copying restrictions • Both cost more than a DVD • HD-DVD = Toshiba • Blu-ray = Sony • Every PS3 functions as a Blu-ray player

  22. Gaming Systems • Microsoft Xbox 360 $349 • Sales boosted with release of Halo 3 (which sold over 3 million copies) • Nintendo Wii $379 • Stores are still having trouble keeping Wiis on the shelves • Popular with all ages e.g. bowling in Senior Centers • Sony Playstation3 $499 • Recent price drop helping sales

  23. GPS • Global Positioning System • Built In Systems vs. After-Market Systems • Built In Systems tend to cost more • After-Market Systems are portable for travel or for multiple cars

  24. GPS • Safety Concerns: • Old GPS sends you the wrong way up a one-way street, drive into a pond, etc. • Newer systems update road patterns much more frequently • Other uses: • Installed in golf carts to tell you how far to the pin • Locate stolen vehicles • Garmin delays release of GPS for bikes due to “bumps in the road”

  25. Top After-Market Auto GPS • Mio C220 $250 • http://www.mio-tech.com/ • TomTom One $240 • http://www.tomtom.com/ • Garmin Nuvi 660 $684 • http://www.garmin.com/

  26. Tying It All Together • iPhone • Phone • iPod • Calendar • PDA • Blackberry • E-mail • Phone

  27. How to Manage Passwords • Software on your phone or PDA • Have 2 or 3 passwords • One for financial services • One for online sites • One for junk sites • Have at least 9 characters in your passwords • Matrix’s favorite Password Saver: http://keepass.info/download.html

  28. Pottery Barn Charging Station $79

  29. Tying It All Together • Brand Loyalty • Sony and the memory stick • Apple

  30. Questions Joanna M. Pineda CEO/Chief Troublemaker Matrix Group International, Inc. 1033 N. Fairfax Street, 2nd floor, Alexandria, VA 22314 jpineda@matrixgroup.net; (703) 838-9777 x3006 http://www.matrixgroup.net Matrix helps organizations succeed online by providing strategic planning, Web design, custom programming, hosting, maintenance support, and a Web-based membership database. http://www.matrixgroup.net/presentations/

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