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Market Research to Achieve Success - SBDCNet

Market Research to Achieve Success - SBDCNet. Judith Kraatz Johnson, Lead Librarian. SBDCNet Services. Presented by the SBDC National Information Clearinghouse Serving more than 1,000 SBDC offices since October 1998. Save Five Hours.

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Market Research to Achieve Success - SBDCNet

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  1. Market Research to Achieve Success - SBDCNet Judith Kraatz Johnson, Lead Librarian

  2. SBDCNet Services Presented by the SBDC National Information Clearinghouse Serving more than 1,000 SBDC offices since October 1998

  3. Save Five Hours What can you do with an extra five hours in your workday? Based on evaluations received in FY 03.

  4. SBDCNet Mission Provide timely, relevant, and free research to SBDC counselors in the U.S. and its territories

  5. How Can SBDCNet Help You? Reduce “in-box” stress Fill in the information gaps An added benefit to SBDC services to clients Another “staff” member

  6. 1 Director (MA) 1 Assistant Director (MA) 3 Reviewers (2 MLS & 1 BBA) 3 Business Research Associates (1 MA & 2 BBA) 4 Research Assistants (Graduate & Upperclassmen) 1 Admin (BA) + Support Staff 5 Practicum Students 19 Staff – 11/2004 Our Staff

  7. Contacting SBDCNet • Internet: http://sbdcnet.utsa.edu • Email: sbdcnet@utsa.edu • Telephone 1-800-689-1912 • Fax 210-458-7840

  8. What We Can Do • Serve SBDC counselors not clients. • Locate published market research data, articles, demographics, and financial ratios. • Search patent and trademark files online. • Provide demographic information for market analysis (GIS). • Provide sample business plans.

  9. What We Can Do - Part II • 24/7 website of industry links for use by counselors and clients. • Lend Entrepreneur Guides. • Train the SBDC community.

  10. Geographic Information System • 2002 Census with 2007 and 2012 projections from Applied Geographic Solutions. • Radii or ring studies. • Variables: age, sex, race and ethnicity, household, income, education, occupation. • Our expert: Michael Cline

  11. Geographic Information System

  12. What We CANNOT Do • Provide legal or medical advice and the interpretation. • Compile mailing and marketing lists.

  13. SBDCNet Resources • Web site http://sbdcnet.utsa.edu • Print collection and CD-ROMs • Online databases/Univ.TX - San Antonio • State Data Center (BIDC) • Internet access

  14. Web Site http://sbdcnet.utsa.edu • Counselor Area • Information Request Form • E-newsletter • Training Class Info • Links to 641s, 1062s, & 888s • Small Business Information Center • Industry Links • Local SBDC Search

  15. Reference Books at SBDCNet • Small Business Sourcebook • Business Plans Handbook (9 volumes) • Financial Studies of the Small Business • Lifestyle Market Analyst • RMA Annual Statement Studies • Household Spending • Best Customers

  16. Selected Books • The Toy and Game Inventor’s Guide • Starting a Medical Practice • Dollars and Cents of Shopping Centers • 2001 Restaurant Industry Operations Report • 1001 Retail Ideas to Create Retail Excitement • Guerilla Marketing • Marketing Your Invention • Building an Import/Export Business

  17. Lending Rules • Entrepreneur Magazine Guides and Books • Titles available for 2 week checkout • Return via traceable carrier • Books loaned on case by case basis

  18. SBDCNet - Online Databases • “ProQuest Direct” (articles and newspapers) • “Academic Universe/Lexis-Nexis” (news, medical, finance, and articles) • “GaleNet Ready Reference”(trade associations)

  19. The Final Product • Passes quality control measures. • Email includes introduction, evaluation form, disclaimer, and research. • Sent via email, snail mail, or fax. • Turnaround: 2 weeks.

  20. Keyword Operators • Boolean • Plus/Minus signs • Quotation marks • Truncation • www.infopeople.org/search/guide.html for the “Best Search Engines Quick Guide

  21. Boolean • AND – both words are in the document (similar to +) • NEAR(or ADJ) - one word found within a specified number of words • OR – at least one word is present • NOT – excludes a word (similar to -)

  22. Quotation Marks • The words within the quote marks are treated as a phrase • Similar to the Boolean operator NEAR or ADJacent)

  23. Truncation • The stem of a word is what is searched with variant endings • May happen automatically or require use of an asterisk * to indicate the search function • Result of search* is searches, searched, searching.

  24. Additional Hints • Check your spelling • Case sensitivity? • Word variants like “car wash” or “carwash” • Too many hits - use more specific terms • Few hits or none - select broader terms • Search SIC/NAICS at www.census.gov

  25. Small Business Topics • Ed Lowe http://peerspectives.org • Entre World http://www.entreworld.org • Small Business Plan Guide http://www.smallbusinessplanguide.com

  26. Industry Overviews • www.valuationresources.com for fee and free industry information • www.bizjournals.com for major city markets • www.looksmart.com for trade journal articles • www.find.com for business content

  27. Competitive Information • ZapData (http://www.zapdata.com) - market data by state and metro areas; fees for prospecting lists • InfoSpace (www.infospace.com) - locate competitors nearby

  28. Demographics • ESRI-BIS (www.esribis.com) - for lifestyle chracteristics and free zip code information • MelissaData (www.MelissaData.com) - free lookups • Census (www.census.gov) - demographic data and geographic searching

  29. SBDCNET Questions? Send e-mail to: Sbdcnet@utsa.edu or call us: 1-800-689-1912

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