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Product, Services, and Branding Strategy

8 - 1. Learning Goals. Understand products and the major classifications of products and servicesLearn the decisions companies make regarding their products and servicesUnderstand branding strategyIdentify the four characteristics that affect the marketing of a serviceRealize additional product

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Product, Services, and Branding Strategy

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    1. Product, Services, and Branding Strategy Chapter 8

    2. 8 - 1 Learning Goals Understand products and the major classifications of products and services Learn the decisions companies make regarding their products and services Understand branding strategy Identify the four characteristics that affect the marketing of a service Realize additional product issues

    3. 8 - 2 Produce 7.5 million doughnuts each day Sell more than doughnuts; they sell an experience New store openings are eagerly anticipated in part due to extensive promotion

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