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Magazine Advertisements

Magazine Advertisements. Target Market and Demographics. Target Audience : The group of consumers for whom the media text is constructed. Demographics : Measurable characteristics of media consumers such as age, gender, race, education and income level.

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Magazine Advertisements

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  1. Magazine Advertisements Target Market and Demographics

  2. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

  3. Advertisers always have a specific purpose for the ad and it is constructed in a way that will appeal to a specific target audience • Advertisers do market research to figure out who usually buys their product, or who they would like to buy their product. • They then create ads to appeal to this group Nothing is left to chance…

  4. What is the target audience for each of the following magazines? • What do we know about their demographics? • What types of Ads would be in these magazines? Let’s Discuss

  5. Assume that you work in Advertising for Pepsi. • How could you target an advertisement for each of the following groups of people? Activity

  6. http://www.youtube.com/watch?v=FEFI-_Sg5G0

  7. Who is the target audience for the following ads? • Is there more than one target audience for any?

  8. http://www.youtube.com/watch?v=iYhCn0jf46U • http://www.youtube.com/watch?v=Ei6JvK0W60I

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