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Comprehensive Overview of Marketing Research Associations and Syndicated Research in Turkey

Explore the landscape of marketing research in Turkey with insights from leading associations like TİAK and BİAK, and discover essential syndicated research resources including AGB Nielsen and TNS-PİAR. Learn about domestic and international organizations that shape the industry, such as ESOMAR and AAPOR, and understand advertising spending trends through various media channels. This guide is crucial for marketers, researchers, and advertisers aiming to navigate the dynamic Turkish market.

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Comprehensive Overview of Marketing Research Associations and Syndicated Research in Turkey

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  1. Marketing Research Associations Online Syndicated Research Environment in Turkey TİAK: AGB Nielsen Media Research BİAK: TNS-PİAR RİAK: HTP TGI: AGB Nielsen Media Research & TNS-PİAR Hane Tüketim Paneli: HTP TV ve Basın Reklam Harcamaları: Bileşim Medya ( www.bilesimedya.com ) Radyo Reklam Harcamaları: SAM Araştırma

  2. Marketing Research Associations Online Domestic AD: Pazarlama ve Kamuoyu Araştırmacıları Derneği ( www.arastirmacilar.org ) RVD: Reklamverenler Derneği ( www.rvd.org.tr ) RD: Reklamcılar Derneği ( www.rd.org.tr ) IAA: Uluslararası Reklamcılık Derneği ( www.iaaturkey.com )

  3. Marketing Research Associations Online International ESOMAR: European Society for Opinion and Marketing Research (www.esomar.nl) MRS: The Market Research Society (UK) (www.marketresearch.org.uk) MRSA: The Market Research Society of Australia (www.mrsa.com.au) PMRS: The Professional Marketing Research Society (Canada) (www.pmrs-aprm.com) AAPOR: American Association for Public Opinion Research (www.aapor.org) ARF: The Advertising Research Foundation (www.amic.com/arf) CASRO: The Council of American Survey Research Organizations (www.casro.org) MRA: Marketing Research Association (www.mra-net.org) RIC: Research Industry Coalition (www.researchindustry.org)

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