The Authenticity of Being Green

1. The Authenticity of Being Green Prepared for AAFA Product Innovation CouncilSherri Akers sherri@revengeis.com310.467.4585 www.revengeis.com

2. The Authenticity of Being GreenInspiration

3. The Authenticity of Being GreenLittle things make a big difference

4. The Authenticity of Being GreenLittle things make a big difference

5. The Authenticity of Being GreenLittle things make a big difference In 20 years, the population of Los Angeles has increased by 1 million people yet our water usage is unchanged. The difference? Low flow shower heads Low flush toilets Water efficient dish washers & washing machines Smart sprinklers What will make tomorrow’s difference?

6. The Authenticity of Being GreenBig decisions, big rewards Average price for gas has doubled since 2006 Our cost for auto fuel has reduced by 13%

7. The Authenticity of Being GreenBig decisions, big rewards Electricity cost reduced 84% 2006 = avg. $5.17 per day 2008 = avg. $.84 per day Savings = $1580 per year

8. The Authenticity of Being GreenConsumers Are Finding New Partners

9. The Authenticity of Being GreenConsumers Are Finding New Partners Pint-Size Eco-Police, Making Parents Proud and Sometimes Crazy By LISA W. FODERARO Sometimes, Jennifer Ross feels she cannot make a move at home without inviting the scorn of her daughters, 10-year-old Grace and 7-year-old Eliza. The Acura MDX she drives? A flagrant polluter. The bath at night to help her relax? A wasteful indulgence. The reusable shopping bags she forgot, again? Tsk, tsk. Ms. Ross’s children are part of what experts say is a growing army of “eco-kids” — steeped in environmentalism at school, in houses of worship, through scouting and even via popular culture — who try to hold their parents accountable at home. “Kids have really turned into the little conscience sitting in the back seat,” said Julia Bovey, a spokeswoman for the Natural Resources Defense Council, a leading environmental group that recently worked with Nickelodeon on a series of public service announcements and other programming called “Big Green Help.” They learn this stuff everywhere. In the summer, the Pixar film “Wall-E” served up an ecological parable of a planet so punished that it had to be abandoned. The Girl Scouts recently added patches including “Environmental Health,” “Get With the Land,” “Earth Pact” and “Water Drop.” Scholastic, the global children’s publishing, education and media company, has teamed up with the American Museum of Natural History to create Web sites and magazines about climate change and other environmental issues. A Scholastic message board where children share eco-friendly tips, called Save the Planet, has had three million page views in the past year. And school districts across the country are adding lessons on the environment to their curriculums in many subject areas, as well as enforcing idle-free zones in school driveways, switching to plant-based cleaners, doing away with pesticides and, in some places, installing solar panels.

10. The Authenticity of Being GreenProblems Inspire Product

11. The Authenticity of Being GreenThe Message is in the Details

12. The Authenticity of Being GreenQuality of life

13. The Authenticity of Being GreenThe Power of Example Inspire!

14. The Authenticity of Being GreenWho will your customer be tomorrow? ?????

15. The Authenticity of Being Green Prepared for AAFA Product Innovation CouncilSherri Akers sherri@revengeis.com310.467.4585 www.revengeis.com