4 Tips Before You Publish a Digital Magazine

1. 4 Tips Before You Publish a Digital Magazine

2. Going digital is one of the best ways to improve your market reach. With COVID-19 keeping consumers at home, many now have the time to browse through online shops and channels. Publishing a magazine with the best digital magazine software is one way to get more traffic to your site and increase your sales. To make that happen, you’ll need to have the right tools. Choose a digital magazine publishing solution to get you started. Here are a few tips to help you when you shop around.

3. Know Your Options • Before you choose a software, check out the options available to you. You can go for digital magazines, online magazines and digital editions. Digital magazines are basically magazines that your readers can consume on any electronic device like their laptop, tablets, and mobile phones. Online magazines share many of the qualities of a digital magazine. However, these are read, distributed, and hosted online. Digital editions are online versions of a print magazine.

4. Check Out Magazine Types • If you’re set on publishing a digital magazine, then it’ll be handy for you to know the different types of magazines you can choose from. In the early 2000s, flash magazines were extremely popular. Declining use of flash technology, though, means that you’ll have to consider other options. You could go for PDF magazines. However, these are fixed-layout magazines and they’re hard to read on mobile. With mobile consumption going through the roof, you can’t afford to miss out on a huge market. Flipbooks are another option but share the same problems with PDF-magazines as they don’t read well on mobile phones too. If you want the best possible option, why not consider HTML5 magazines? They use responsive design elements to ensure that the layout and typography of the page adapts to the screen of your customers. That makes for a better browsing experience, improved engagement, and happier customers.

5. Determine Your Budget • How much are you willing to spend on your marketing costs? Being on a budget isn’t an excuse, though, to pick the cheapest option in the market. Find the solution that gives you the best value for your money. However, if you’re curious about the costs, PDF magazines are the cheapest while flipbooks or digital editions will use up a bit more of your funds. However, with free tools around, you still save a lot. However, the fact that those options don’t do well on mobile devices cancel out those cost-effective benefits, especially if the goal is to improve your consumer reach. These are only some of the things you’ll need to sort through when you check out digital publishing tools.

6. Know Your Goals • What do you hope to achieve with the magazine? A general ‘to increase consumer reach’ isn’t going to cut it. Identifying your goals will help you pick the right platform, layout and even design elements for your magazine. Do you want to sell ads and subscription? Do you want to engage readers, increase brand awareness, and engagement? Are you launching a new line of products or services?

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