1 / 16

Why Can’t The Market Decide?

Why Can’t The Market Decide?. Richard Tait, Director, Centre for Journalism Studies, Cardiff University. News as a Public Good. Most Trusted Source of Information: Television 71% Radio 14% Newspapers 6%.

mahala
Télécharger la présentation

Why Can’t The Market Decide?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Can’t The Market Decide? Richard Tait, Director, Centre for Journalism Studies, Cardiff University

  2. News as a Public Good Most Trusted Source of Information: Television 71% Radio 14% Newspapers 6%

  3. News as a Public Good Most Used Source of Information: Weekly Reach: BBC 65.7% ITN 63% Sky 6.7%

  4. News as Public Good Value of impartiality: 92% of viewers believe television news should be impartial and objective

  5. News on ITV in 1992 • Flagship programme at 22.00 • Audience around 6 million • Indicative budget of £55-60 million • Comparable in quality to BBC News

  6. News on ITV in 2004 • News at When? ( soon 22.30) • Audience halved to 3 – 3.5 million • Budget halved in real terms from £54 million to £36 million • ITC fears about competitiveness with BBC News (budget £400 million)

  7. News - A Regulatory Fiasco • Failure to enforce key public service obligations • Inconsistent approach to News at Ten (1993, 1998, 2000, 2003..) • Commercially inept – gifted BBC1 a competitive schedule

  8. News Channels • 24 hour channels make traditional bulletins irrelevant • Market can provide quality and range without regulation

  9. UK News Channels • ITV News – depends on size of ITV News operation – regulation • BBC News 24 – depends on size of licence fee – political decision • Sky News – depends on Rupert Murdoch – proprietorial whim

  10. Other News Channels • Fox News, CNN, CNBC, Bloomberg,EuroNews, Al-Jazeera… • Lack of UK content • Bend UK impartiality rules? • Limited audience appeal

  11. Market View of Regulation • All regulation is negotiable • Public service obligations unsustainable in long term without subsidy • Multi-channel television makes commercially funded PSB unnecessary

  12. Regulator’s View ‘as a regulator you can have a pop and get headlines but you cannot be effective in changing the culture of that organisation’ Patricia Hodgson, Chief Executive, ITC

  13. New Zealand • 1988 deregulation • Dumbing down of news • 2003 Re-regulation with obligation to produce high quality news • ‘the experiment is deemed to have failed’

  14. The Role of the BBC • BBC distorts the market • BBC a restraint on market • Common editorial values – impartiality, agenda • Competition a spur to innovation

  15. Why Can’t the Market Decide? • Shareholder value hostile to regulation/indifferent to public good • Minimum public service obligations affordable in medium term • Regulation to preserve values, not a continuous negotiation

More Related