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Netflix to offer an reasonable Rs 250 a month, versatile just arrangement in India

Netflix currently offers three monthly plans in India, valued between Rs 500 and Rs 800

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Netflix to offer an reasonable Rs 250 a month, versatile just arrangement in India

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  1. BUSINESS STANDARD Netflix to offer an reasonable Rs 250 a month, versatile just arrangement in India Netflix currently offers three monthly plans in India, valued between Rs 500 and Rs 800 Netflix Inc said on Wednesday it would reveal a lower-priced mobile-only arrangement in India, tapping into a price-

  2. sensitive market where data consumption on smartphones is flooding. The video streaming pioneer said in March that it was trying a Rs 250 ($3.63) monthly subscription for cell phones in India, where data plans are among the least expensive in the world. "We accept this plan ... will be an effective method to present a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low," the organization said. Netflix's new plan is aimed at battling less expensive offerings from rivals such as Amazon.com Inc's Prime Video and Hotstar, a video streaming platform owned by Walt Disney Co's India unit. Read More

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