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Creative

Creative. INDUSTRIES. What is Creative Industries?.

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Creative

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  1. Creative INDUSTRIES

  2. What is Creative Industries? DCMS works to make sure the communications, creative, media, cultural, tourism, sport and leisure economies have the framework to grow and have real impact on people’s lives. We create the conditions for growth by removing barriers, providing strategic direction and supporting innovation and creativity. Creative Industries is a key element in today’s society’ it’s creativity makes the difference to company’s and businesses. The UK has the largest creative sector in the EU, and relative to GDP probably is the largest in the world. … the creative and cultural industries play an increasingly Important role In economic life. … there is growing Recognition of the … linkages between … the creative core. Extract from - www.theworkfoundation.com

  3. Creative Industries is made up of 13 sectors Advertising Architecture Arts and Antiques Crafts Design Designer Fashion Film Music Performing arts Publishing Software and Computer Services Television and Radio Video and Computer Games

  4. Facts and Figures Creative industries contributed 2.9% of the UK’s Gross Value Added in 2009, this is an increase from 2.8% in 2008 1.5 million people are employed in the creative industries or in creative roles in other industries, 5.1% of the UK’s employment exports of services by the creative industries accounted for 10.6% of the UK’s exports of services there were an estimated 106,700 businesses in the creative industries on the Inter-Departmental Business Register (IDBR) in 2011, this represents 5.1% of all companies on the IDBR Extract from - http://www.scotland.gov.uk/Topics/Economy/EconomicStrategy

  5. The major developments affecting the sector over the last ten years? In Demand’ The development of the Internet – more downloading, faster speed, transferring of content and quicker uploading. Apple’s iPod; video on demand; internet shopping; the personalised car; designer clothing; experience-intensive holidays; online banking; and many other forms of economic activity are supply responses to articulate, discerning, better educated, richer and more demanding consumers and citizen users. All are acts of innovative and creative origination anticipating, responding to or shaping demand from this new class of consumers. Extract from - www.theworkfoundation.com

  6. How is the sector important to the UK economy? Here are the more recent statistics from 2011 creative industries contributed 2.9% of the UK’s Gross Value Added in 2009, this is an increase from 2.8% in 2008 1.5 million people are employed in the creative industries or in creative roles in other industries, 5.1% of the UK’s employment exports of services by the creative industries accounted for 10.6% of the UK’s exports of services there were an estimated 106,700 businesses in the creative industries on the Inter-Departmental Business Register (IDBR) in 2011, this represents 5.1% of all companies on the IDBR Two consecutive quarters of negative growth are sufficient to generate a ‘technical’ recession, though caution should be exercised in reading too much into this term at this stage given the low values. For example, two consecutive quarters of -0.1 per cent is clearly less of a slowdown in the economy than one quarter of zero per cent growth followed by a fall of one per cent. Extract from - http://www.scotland.gov.uk/Topics/Economy/EconomicStrategy

  7. What is the cultural importance to the UK? Technological advances have led to increasing innovation in areas such as video and film, game production, and while the internet has expanded and transformed distribution patterns for music, television, video and live events, and has produced fundamental changes in interactive arts, entertainment and publishing. Extract from - www.brunel.au.uk

  8. How is it different from the Cultural Industries sector? Cultural industries include industries that focus on: Cultural tourism Museums Libraries Sports Outdoor activities and heritage Including cultural wealth and social wealth – rather than primarily providing monetary value. Extract from - http://en.wikipedia.org/wiki/Creative_industries#Difference_from_ the_.27cultural_industries.27

  9. What is meant by synergy in the within the creative industries? A marketing synergy refers to the use of information campaigns, studies, and scientific discovery or experimentation for research or development. This promotes the sale of products for varied use or off market sales as well as development of marketing tools and in several cases exaggeration of effects. An example of synergy in the creative industries would be the development of the’ Olympics 2012 Opening Ceremony– they would have had to have had a team full of experts on event planning, organising, thinking of thousands of people, safety and giving the public a great show Extract from - http://en.wikipedia.org/wiki/Synergy

  10. Created by Robyn Ferguson

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