Western U.S. Agricultural Trade Association

1. Western U.S. Agricultural Trade Association International Promotional Funding Opportunities Presented by Amanda Hughart

2. Food & Agriculture Exports We can make the world your customer!

3. Food & Agriculture Exports • A Bright Spot in the Economy • -In 2011 Food & Agricultural exports experienced a 20.5 billion rise over the previous record set in calendar year 2010. Ending the year at 136.3 billion in food and agricultural exports. • (2011 data released by the USDA’s Foreign Agricultural Service) • -Trade Surplus: Food and agriculture products are one of the few industry sectors that are experiencing a trade surplus. • - The World Agricultural Supply and Demand Estimates report, forecasts a 27 billion trade surplus for 2012. • (data compiled by USDA using data from Census Bureau and U.S. Department of Commerce) We can make the world your customer!

4. Food & Agriculture Exports • Key Drivers of Growth: • Global Population Growth • -A population expansion of nearly 350 million is forecasted • for Asia Pacific from 2010-20. • (source: Euromonitor International) • Demand for Quality, Safe & Innovative Foods • -Foreign market consumers, especially in developing countries • are demanding safe, quality and innovative foods. • Free Trade Agreements • -Free Trade Agreements (FTAs) reduce trade barriers and make • it easier and cheaper for U.S. companies to export their products. We can make the world your customer!

5. Food & Agriculture Exports • The Benefits of Exporting: • Exporting enables companies to diversify their portfolios and to weather changes in the domestic economy • Extend product life cycles • Faster growth, higher profits over time • Untapped markets • Learn: meet new people, learn new cultures We can make the world your customer!

6. WUSATA We can make the world your customer!

7. About WUSATA • About Us • A non-profit trade association funded by the USDA’s Market Access Program • Our Members • 13 Western U.S. State Departments of Agriculture, our Member States • Industry Associates • State Regional Trade Groups (SRTGs) • USDA’s Foreign Agricultural Service (FAS) • Agricultural Trade Offices (ATOs) • Commodity Cooperator Groups We can make the world your customer!

8. WUSATA’s Mission Helping to develop, promote, and enhance export markets for western food and agricultural products We can make the world your customer!

9. WUSATA Programs • Branded Program • 50% reimbursement for eligibleinternational marketing expenses • (Available to eligible Western U.S. based agribusinesses who develop their own international promotional activities) • Generic Program • International trade-focused activities • (Led by Member States, the Western U.S. Departments of Agriculture) • Export Education • - Educational seminars and webinars providing export expertise We can make the world your customer!

10. Our Participants Headquartered in the Western United States Products at least 50% U.S. agricultural origin by weight (exclusive of added water and packaging) Product displays the U.S. Origin Statement (Product of USA, Made in USA, Grown in Idaho), etc. We can make the world your customer!

11. Examples of Eligible Products Fresh Produce High-value food items Snacks Condiments & sauces Nutraceuticals Beverages Ornamental horticulture Aquaculture Some wood products Hides & skins Pet foods Non-edible agriculture products And more We can make the world your customer!

12. Generic Program We can make the world your customer!

13. Generic Program Overview Trade activities that connect U.S. suppliers with qualified foreign buyers. International trade shows Trade missions Education webinars and seminars Food service promotions In-store demonstrations Market research We can make the world your customer!

14. International Trade Shows Shows that have a WUSATA® pavilion ANUGA- Germany Expo ANTAD- Mexico Food & Hotel Asia (FHA)- Singapore Food Ingredients China FOODEX– Japan Gulfood- UAE HOFEX- China Interzoo- Germany SIAL China SIAL Paris Vitafoods- Switzerland We can make the world your customer!

15. Generic Program Anuga- Cologne, Germany- USA Pavilion We can make the world your customer!

16. Generic Program Anuga- Cologne, Germany- USA Pavilion Exhibitor Lounge We can make the world your customer!

17. Trade Missions • Outbound Trade Missions • -WUSATA coordinates activities for U.S. suppliers to travel abroad and meet with potential international buyers, distributors, wholesalers and government officials. • Inbound Trade Missions • - WUSATA coordinates events for international buyers to travel to the U.S. to meet one-on-one with the region’s leading suppliers. We can make the world your customer!

18. Generic Program Taiwan Inbound Mission, Montana We can make the world your customer!

19. Generic Program • 2011 California Facts* • Number of individual companies participating in Generic activities: 145 • Total Export Sales: $27,899,085 • California company success quote: • “I would like to take this opportunity to let you know WUSATA sponsored programs such as last year's Southeast Asia Inbound Buying Mission are highly effective and efficient for our company to meet potential international buyers and introduce new products. Having the retailer mission visit our facility gave us the opportunity to show who we are, what we value in our products, and how we can best serve the Southeast Asia market.” *2011 data derived from evaluations as of 4-17-12 We can make the world your customer!

20. Generic Program • What’s Involved? • Register for activities on our website, www.wusata.org We can make the world your customer!

21. Branded Program We can make the world your customer!

22. Branded Program Overview • 50% reimbursement program for eligible expenses on international marketing and promotional activities conducted in a foreign country and pre-approved domestic trade shows • Companies apply yearly • Applications are accepted beginning August of each year • Program year runs on a calendar year We can make the world your customer!

23. Branded Program • Company Eligibility • Headquartered in the Western United States • Legally Licensed and operated for at least 1 year • Small Company • Product is at least 50% U.S. Grown ingredients by weight • Product displays the U.S. Origin Statement (Product of U.S.A.) We can make the world your customer!

24. Branded Program • Eligible Expenses • Advertising (magazine, grocery circular, newspaper, radio, TV, etc.) • Printed Sales Materials (P.O.S. materials, banners, brochures, catalogs, posters, price lists) • Labels and packaging modification to meet the foreign country label regulations • Exhibiting at Pre-approved Domestic Trade Shows • Exhibiting at an International Trade Shows • Freight for samples/materials • International Trade Missions We can make the world your customer!

25. Branded Program • What’s Involved? • Learning about the Branded Program • Pre-qualify for the Branded Program • Complete and submit the Online Branded Program Application • Conduct promotional activities • Compile and submit claims for reimbursement • Submit End of Year Evaluation We can make the world your customer!

26. Branded Program • 2011 California Facts* • Number of companies participating in Branded Program: 133 • Total Funding Granted: $9,619,129 • Total export sales realized from participating in Branded Program: $532,871,660 • Branded Program Company Success Quote: • “Being part of the Branded Program allows us to be more open minded to exporting. It allows us to take on customers that we probably would not pursue otherwise, and we’ve been able to add product to our line because customers overseas are demanding variation” *2011 data derived from Branded Program Survey, 5/16/2012 We can make the world your customer!

27. Integrated WUSATA Services Mean More Opportunities • Take advantage of both the Generic Program, Branded Program and WUSATA export educational opportunities to build your brand and business! • Generic Program • Branded Program • Export Education We can make the world your customer!

28. WUSATA Resources • WUSATA Resources • California State Department of Agriculture • Josh Eddy- Executive Director • Josh.eddy@cdfa.ca.gov (916) 403-6731 • WUSATA Branded Program Manager • Megan Samples • Megan@wusata.org (360) 693-3373 • WUSATA • www.wusata.org • export@wusata.org We can make the world your customer!

29. Thank You