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JST Nigeria Ltd is set to launch Shea Drop, an eco-friendly soap brand on October 1, 2010. Our mission is to empower rural women and youth by creating wealth through sustainable production of toilet soap and beauty products from shea nuts, a unique resource found only in Tropical Africa. We aim to provide dermatological benefits while preserving the environment. Our offerings include Shea Soap Eco-Beauty for adults and Tender Wash for children. Join us in promoting gender-friendly, natural products that benefit both people and the planet.
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Shea Drop (Shea Butter Soap) JST NIGERIA Ltd.
Date: 19th August 2010 Company Name: JST Nigeria Ltd Line of business Production of Toilet Soap Expected date of star-up 1st October 2010
Objectives -Create wealth amongst rural women and youth, - Produce soap and other beauty and household products from natural plants with destroying the environment, Opportunities - Shea-nuts tree is only found in Tropical Africa, - It is the only plant that has unsaponifiable fats for curing all manner dermatological conditions, Our Mission: “To be a leading company in the promotion of ecologically and gender friendly Soap for wealth creation” LAOS - Business - Master in Economics - Investor NIGERIA - Accountant - Master in Finance - Entrepreneur PERU - Economist - Master in Marketing - SMEConsultant
Our products: Shea soap Eco-beauty (for adults) Tender wash (for children) Our brand: Shea Drop
Strength • - Knowledge of the products and market • - Raw materials can be easily found locally with cheaper price • - Low cost of production due to local labors used • - Market in the region • Out gatherers and rural income generation • Benefits of product: the shea soap (below)
Challenges and weakness Dominance by market leaders ( Unilever and Procter & Gamble) Suppliers - Rural women & youth to supply shea nuts -T&T Packaging materials & cartons - Cici & Co fragrance coy - Public water supply - Public electricity supply Customers Consumers JST NIGERIA Ltd. Retailer Consumers Wholesaler Retailer Consumers A- Lagos - Dazzling Point Merchants Ltd Ikeja -Twentieth woman Beauty Network Apapa - Front view distributors B- Abuja - Mainasara Kasuwa spiral merchants - Beauty Product Collection point - Addis Ababa Beauty link C- Accra - Nana hot distributors line - Kotokala women challenges - Catch them young B2B network
Dr. Jorge 17,000 Dr. Souk 25,000 Dr. Tunde 50,000 Factories, machineries, equipments Automobiles Applying for investment/business licenses 75,000 8,000 2,000 9,000 Families 3,000 Raw Materials & coll. Rents Salaries Distribution cost Interest & Installment Electricity Water Miscellaneous (3 mths) 17,100 750 21,000 15,000 3,150 1,800 450 750 51,000 155,000 155,000
Product Eco-beauty (for adults) 78,750 78,850 Price $ 0.75 Tender wash (for children) Our brand: Shea Drop Promotion Place Consumers JST NIGERIA Ltd. Retailer Consumers Wholesaler Retailer Consumers
Plant capacity is 8,000pcs/day now we start with 4,200pcs/day X 25days X $0.75=$78,750 (S. Price=$0.75/soap) (1kg of SBN= +≡0.85kg SBS) 20ton truck carry 18tons SBN≡15,300kg SBS. 15,300kg SBS≡612,000pcs of 25g soap 12,500/612,000pcs=$0.02(truckload of SBN=$9,000+labour$3,000+utility$500. Total is $12,500. Cost of production per month is $2,100, Purification and addition of natural essence cost $15,000 (cost=2,100+15,000) 17,100 17,100 4,000 7,000 250 250 956 956 18,094 16,094 23,300 24,300
78,750 78,850 17,100 17,100 4,000 7,000 250 250 956 956 18,094 16,094 23,300 24,300 38,350 37,350
