Ten Commandments for Poor Technology Transfer

1. Ten Commandments forPoor Technology Transfer Mark D. Hill Computer Sciences Department University of Wisconsin—Madison February 2004 http://www.cs.wisc.edu/~markhill/tech-transfer.html Acknowledgements: Multifacet Sponsors, David Patterson, & David Wood

2. Ten Commandments for Poor Technology Transfer • I. Always work 30 years in the future. • That way no one can prove you wrong before retirement. • II. Always start with a clean slate. • Why be encumbered by past successes? • III. Remember that publishing papers is the end of research and technology transfer. • If people don't have time to read your papers, their loss. • IV. Always remember that you are smarter than people in industry. • You balance research with teaching a few classes, while they only make systems with multi-million-transistor chips. • V. Never give talks in industry. • They might make you wear a badge.

3. Ten Commandments for Poor Technology Transfer • VI. Never hold industrial affiliates meetings or get feedback from industry on your research agenda. • Industrial people know little about real computer architecture. • VII. Never allow your students to do internships in industry (or, even worse, take a sabbatical there). • Industrial people might get to know your students and corrupt them (or corrupt you!). • VIII. Never consult for industry. • One might spend time on problems people care about. • IX. Protect your intellectual property by not telling industry (or anyone else) what you are doing until patents are filed. • Lawyers are more fun than your computer architecture colleagues. • X. When meeting industrial people, just ask for money and don't waste time building long-term relationships. • Relationships are for people in the humanities

4. Ten Commandments for Poor Technology Transfer • I. Always work 30 years in the future. • II. Always start with a clean slate. • III. Remember that publishing papers is the end of research and technology transfer. • IV. Always remember that you are smarter than people in industry. • V. Never give talks in industry. • VI. Never hold industrial affiliates meetings or get feedback from industry on your research agenda. • VII. Never allow your students to do internships in industry (or, even worse, take a sabbatical there). • VIII. Never consult for industry. • IX. Protect your intellectual property by not telling industry (or anyone else) what you are doing until patents are filed. • X. When meeting industrial people, just ask for money and don't waste time building long-term relationships.