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Analytics Workshop: Beyond the Basics

Join our workshop to delve deep into role-based reporting strategies using Coremetrics Analytics. This session aims to empower participants to correlate business questions with available data effectively. You will learn to measure specific objectives, propose key reports, and build impactful dashboards tailored to different roles, including marketers, conversion analysts, content managers, designers, and analytics managers. Gain practical insights and utilize pre-built Best Practices Reports to enhance decision-making and drive results in your organization.

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Analytics Workshop: Beyond the Basics

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  1. Analytics Workshop: Beyond the Basics Implementing Role-Based Reporting

  2. Today’s Session • Purpose:to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics. • Objectives: At the end of this course participants will be able to: • Measure specific objectives using relevant reports and metrics • Suggest key reports and build dashboards for colleagues • Gain value from Coremetrics’ pre-built Best Practices Reports

  3. The WebAnalytics Roundtable

  4. Lesson 1: The Marketer

  5. Goals & Objectives • Marketing Goals: Optimally allocate marketing budgets, design campaigns, and understand effectiveness of decisions. • Role Requirements: • Drive visitors to the site though productive Marketing Channels • Understandvisitor response to branding and campaigns • Act quickly using real-time data

  6. The Marketer: Focus Areas

  7. Lesson 1 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a marketer answer these common business questions?

  8. Lesson 2: The Conversion Analyst & Merchandiser

  9. Goals & Objectives • Conversion Goals: To drive sales to product lines, increase conversion value, and convert opportunities. • Role Requirements: • Understand which pages contribute to conversion • Maximize productivity of site layout • Compare category and/or product performance across two time periods

  10. The Conversion Analyst: Focus Areas

  11. Lesson 2 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a conversion analyst answer these common business questions?

  12. Lesson 3: The Content Manager

  13. Goals & Objectives • Content Goals: To drive page views to key content areas, influence conversion, maximize onsite advertising views, and maintain visitor engagement. • Role Requirements: • Optimize text and onsite search • Select optimal page components • Streamline navigation paths • Decrease departures

  14. The Content Manager: Focus Areas

  15. Lesson 3 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a content manager answer these common business questions?

  16. Lesson 4: The Designer

  17. Goals & Objectives • Designer Goals: To improve visitor experience, draw attention to key site areas, and maximize each visitor clicks. • Role Requirements: • Conduct system and/or version test • Attract visitors to conversion • Provide attractive navigation • Implement valuable site tools

  18. The Designer: Focus Areas

  19. Lesson 4 Wrap-Up: Let’s Brainstorm Which reports and metrics might help a designer answer these common business questions?

  20. Lesson 5: The Analyst

  21. Goals & Objectives • Analyst Goals: To successfully mine data and uncover insights to drive additional business value. • Role Requirements: • Distribute insights to key audiences • Conduct proactive engagements • Suggest responsive strategies • Integrate online and offline analysis

  22. The Analyst: Focus Areas

  23. Lesson 5 Wrap-Up: Let’s Brainstorm Which reports and metrics might help an analyst answer these common business questions?

  24. Lesson 6: The Analytics Manager

  25. Goals & Objectives • Management Goals: To maintain focus and efficiency among team members, communicate results to stakeholders, and accelerate site improvement cycles. • Role Requirements: • Establish objectives and approach • Maintain web analytics priorities • Ensure efficient processes

  26. The Manager: Focus Areas

  27. Lesson 6 Wrap-Up: Let’s Brainstorm Which reports and metrics might help managers answer these common business questions?

  28. SESSION REVIEW

  29. Session Recap • In this session we discussed: • Focus areas and objectives of key online analytics roles • Important reports and metrics • Strategies for utilizing Coremetrics’ Best Practice Reports

  30. Next Steps • Discuss goals, resources, and priorities, evaluate value-gained from efforts, and re-focus strategies • Define benchmarks for key metrics and plan proactive engagements • Activate recurring exports and create dashboards

  31. Post-Class Support • Webinars: • You’ve got the Power • The ROI of Email Relevance • Top Tips for Email Marketing • Top Tips for Product Recommendations • Using the Wisdom of Crowds, • Give Them What They Want • Documentation: • Participant Guide • Glossary of Metrics • Expert Analysts: • Submit a ticket or chat live for assistance

  32. Thank You For Attending

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