1 / 5

Marketing Indicator 2.11

Marketing Indicator 2.11. Process the sale to complete the exchange. Types of charges and discounts associated with purchases. Credit card fee (percent of sales based on a sliding scale) Travel & entertainment cards is slightly higher than bank cards 1.79% (MC/Visa) - 3.25% (Am Ex)

major
Télécharger la présentation

Marketing Indicator 2.11

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Indicator 2.11 Process the sale to complete the exchange.

  2. Types of charges and discounts associated with purchases. • Credit card fee (percent of sales based on a sliding scale) • Travel & entertainment cards is slightly higher than bank cards • 1.79% (MC/Visa) - 3.25% (Am Ex) • Debit card fee (flat fee no matter how much purchase is) • Purchase Discount – set amount of money business saves on specific order if the payment made within certain period of time. • Ex: A purchaser brought a $100 item, with a purchase discount the purchaser will receive 3% off if he pays the amount within 10 days . If not, amount needs to be fully paid within 30 days. • Bulk discounts – purchasing a large quantity & getting a discount on the price. Sam’s Club, Costco, BJ’s, etc.

  3. How do charges and discounts affect the price of purchases? Can increase the cost of items, overall, to cover credit card charges and frequent discounts Retailers want to make money, so they pass the charges/loss of revenue because of discount down to the customer

  4. What is the impact of incorrectly calculating charges/discounts? • Drawer/register doesn’t balance • Costs the retailer money • May cost the retailer a customer • Ex: Overcharging the customer • Ex: Customer loses confidence in store, as the transaction wasn’t correct • Takes time to redo the sale/void out the previous transaction • Books/accounting don’t reconcile

  5. How does technology speed up calculations of charges and discounts? • Don’t have to figure “in your head” or by hand calculations of charges and/or discounts • Cash register/POS (point of sale) terminal/Register does it for you, so you don’t have to make change • Ex: $6.65 sale. You are given a $10 bill. How will you make change? • Lessens the time taken to double check figures.

More Related