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Fundraising and Sponsorship Opportunities

Fundraising and Sponsorship Opportunities. Mike Wilhelm, P.E., M.ASCE. Presidents and Governors Forum Reston, Va. September 24, 2012. Truckee Meadows Branch Past-President Region 8 Governor-Elect. Overview. Introduction Background Marketing Approaches Additional Opportunities

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Fundraising and Sponsorship Opportunities

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  1. Fundraising and SponsorshipOpportunities Mike Wilhelm, P.E., M.ASCE Presidents and Governors Forum Reston, Va. September 24, 2012 Truckee Meadows Branch Past-President Region 8 Governor-Elect

  2. Overview Introduction Background Marketing Approaches Additional Opportunities Sponsorship Timeline Develop Your Sponsorship Program Best Practices Summary Questions & Answers

  3. Introduction • Nevada Section founded in 1963 • Large geographic area (110,560± sq mi; 7th largest state) • Relatively isolated population centers (2/3 of population in Las Vegas Area) • 3 Branches • Truckee Meadows (Reno) • 450 members • Capital (Carson City) • 100 members • Southern Nevada (Las Vegas) • 660 members

  4. Background • Truckee Meadows Branch Sponsorship Program • Corporate Sponsor • Benefits • Visibility in monthly newsletter and on website • Business card sized logo provided by firm • Free “Help Wanted” ads • Rate • $100/yr

  5. Background • Truckee Meadows Branch Sponsorship Program • Silver Sponsor • Benefits • Corporate Sponsor plus… • Firm profile in a monthly newsletter • Marketing loop at a monthly luncheon meeting • Appreciation Plaque • Rate • $300/yr • Only 10 available • Creates sense of urgency

  6. Background

  7. Background

  8. Marketing Approaches • Passive Marketing • Ran Annual Sponsorship Forms in monthly newsletter • Waited for responses • Worked well when times were good • Sold out every year • Great Recession in Nevada • Unemployment peaked at nearly 15% (December 2010) • 1 in 6 private sector jobs lost • Nearly 2 of every 3 in the Construction Sector • Detrimental effect on our profession and Section Membership • Passive Approach was no longer effective • Only sold 5 Silver Sponsorships in 2009

  9. Active Marketing • Active Marketing is Personal • “Engineering is about relationships.” • Remember that people give to people • Build Target List of Potential Annual Sponsors • Northern Nevada Business Weekly publishes list of area Engineering Firms • Maintain information for Contact Individual at each firm • Firm, Principal or Contact Name, Address, Phone No., E-mail • Reach Out to Sponsors • Divide list among Branch Officers

  10. Active Marketing • Develop Relationships • Make personal phone calls • Say thank you for last year’s support • Make “The Ask” • Sponsorship Request Letter from Branch President • Include Sponsorship Form with letter • “Thank You” • Personal ASCE notecards in a timely manner • Recognize Sponsors at Events • More work, but definitely worth it in the end • Immediate success • All 10 Silver Sponsorships were sold in 2010

  11. Additional Opportunities • Special Event(s) • Annual Awards and Student Recognition Banquet • Combined two events to create a Gala Event • Local “Celebrity” for Keynote Speaker • New fundraising opportunity • Table Sponsorships • Benefits • Table of 8 • 6 from firm (staff + clients) • 2 students • Rate • $400 • Raffle Prize Donations

  12. Additional Opportunities

  13. Additional Opportunities • Moving Forward • Add additional level(s) • “Silver Sponsor since…” • Expand Prospect List • Ideas?

  14. Timeline • September and October Luncheons • General announcement “Annual Sponsorship Season is Coming” • Last week of October • Sponsorship Form distributed in November newsletter • November • Phone calls • Personal Sponsorship Invitation Letters with Sponsorship Forms included • December • Sponsorships due

  15. Timeline • January • Personal Thank You Notes • “Save the Date” for Annual Awards and Student Recognition Banquet • February • Banquet Sponsorship Invitations distributed • March • Banquet Sponsorships Due • April • Banquet

  16. Timeline • Year-round • Sponsor Recognition at monthly luncheon • Silver Sponsor Appreciation Plaque • General Thank You to all Sponsors in opening remarks • Continue to make the case • ASCE is a volunteer organization • Your financial support enables the Branch to… • Fund University of Nevada student scholarships • Support the Concrete Canoe Team • Support the College of Engineering Fall BBQ and Spring Banquet • Advocate for infrastructure • Put on K-12 Outreach events • Put on our monthly lunches and Annual Banquet • Etc.

  17. Sponsorship Program Outline • Develop Your Sponsorship Program • What/Why? • Who? • How? • When?

  18. Sponsorship Program Outline Sponsorship Committee Sponsorship Levels Prospect List Assign Tasks Promote Value Thank Yous Follow-up

  19. Best Practices Summary Who is responsible? What worked well? What did not? Off the wall Administration Follow-up Always Never Outcome

  20. Remember… “Engineering is about Relationships.”

  21. Questions and Answers • Contact Information Mike Wilhelm, P.E., M.ASCE Past-President, Truckee Meadows Branch (Reno, Nev.) Region 8 Governor-Elect www.ascetruckeemeadows.org [P] 775-750-7866 [E] mike@christynv.com

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