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Active Learning in Business Management

Active Learning in Business Management. Aspero kompetens, Malmö. Johan Olson . Projectmanager (cert IPMA) Cleantech & Medtech Serial entrepreneur Running 3 small companies Previously 3 other Education ; Lund University Aspero – teacher and MoB. Business development.

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Active Learning in Business Management

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  1. Active Learning in Business Management Aspero kompetens, Malmö

  2. Johan Olson • Projectmanager (cert IPMA) • Cleantech & Medtech • Serialentrepreneur • Running 3 small companies • Previously 3 other • Education; Lund University • Aspero – teacher and MoB

  3. Business development Incl. in programs of Business dev. • E-commerce • International ecomonics • International trade • EU • Marketing • Business administration • Business english • Entrepreneurship • Internship

  4. Into reality of Business dev. Not only academic papers • Businessplan • Analysis • Mentors • Real world connections • New ideas • Starting my own business

  5. Not only internship • Test a business idea • Businessplan draft • Make a complete business plan Can we give the students the motivation of giving that little extra... or will it just be an academic paper

  6. What will motivate? • Not school • Not teachers • Not even an interesting case • But the real thing always motivates...

  7. VentureCup Venture Cup is a business plan competition with the objective to stimulate entrepreneurship and to increase the founding of new companies.

  8. Three steps... • Business Idea • 10 prizes • Businessplan draft • No prizes • Businessplan local competition • First prize 200.000, second 100.000 and third 50.000 SEK • Businessplan national comp. • First prize about 700.000 SEK ...

  9. VentureCup prizes • Contributions from sponsors • National prize winner will receive around 1 million SEK • Studentprizes

  10. Not only a competition Concept Venture Cup offers a unique opportunity to develop your innovative concept into an effective business plan. Anyone with an innovative concept who wants to start a business is welcome to participate in Venture Cup, free of charge.

  11. Guidance and judging • Every level offers mentorship guidance • Normally retired CEOs, former businessowners ... • Every level is judged by professionals • eg former CEOs, Business dev., bankers, riskcapitalists and so on

  12. Expert evening Like speed dating with professionals – free of charge!

  13. Secrecy • Every step of the way everything is kept at highest level of secrecy. • All staff, mentors and other consultants work under NDA • VentureCup does not take any stake in any results • Everyone decides what to make public

  14. Series Tech(3:e, 2009) Published; ”The type of motor most commonly used in hybrid vehicles today is built around a permanent magnet rotor (PMSM). SeriesTech aims to revolutionize hybrid car market by introducing its patented, low cost and efficient SMSM technology as an alternative to the currently used high cost and scarce PMSM technology.”

  15. Students • Entering the competition individually or as a team. • Gets free guidance from ”real”-businesspersons • Gets judgement from ”real”-businesspersons • Can win both fame and ”fortune” • Are motivated

  16. Seminars • VentureCup also offers a wide range of seminars to competitors... • Market analysis • How to present yourself and your company • Rhetorics • Networking etc.

  17. Inspiration – former winners

  18. Inspiration from celebreties

  19. Network • Students get to meet both other competitors, mentors, staff and great many other people during the competition. • So even if they do not win the actuall competition they will during the 6 months win several potential business colleagues.

  20. Sponsors

  21. What can we do to help? • During this period we combine the studies so that they fit • Businessplaning, budget, finance • We assist in evaluation of different ideas and prospects • We are now the natural sparring partner for the students instead of just the teachers

  22. VentureCup provides • Handbook (approx. 116p) • Step 1; Checklist Business idea • Step 2; Draft Businessplan • Step 3; Checklist Businessplan • Businessplan examples • Model balance sheets and income statement in excel As in realworld you have the model – you need just to fill it

  23. Students need to participate • For that it takes great • knowledge, • commitment and • management skills • fullfilling the VentureCup task

  24. Step 1; Business Idea Formal requirements • Min 2 pages of text and max 4 • Max 6 pages appendices (no text) • TNewRoman 11p, 1,5 lines ... • Must not be an active company • Deadline is final

  25. Step 1; Business Idea • Described the fundamental idea of your product/service? • Is the customer value clearly described? • What is unique for your product/service? • Have you described the pricing of your product/service?

  26. Step 1; Business Idea • Have you calculated how big your market is and which growth potential it has? • Have you described your customers? • Have you described your competitors?

  27. Step 1; Business Idea • Have you described how your company will generate revenue? How will you make money? • Have you identified your role within the company? • Have you estimated the profit potential?

  28. Step 2; Draft Business plan • Formal Requirements • 8-20 pages • Max 12 appendices • Deadline is final

  29. Step 2; Draft Business plan • Tip; When looking at an executive summary, the customer value and how you are supposed to make money out of the idea ought to be obvious!

  30. Step 3; Business plan • Formal Requirements • 8-20 pages text • Max 12 appendices (no text) • Deadline is final

  31. Step 3; Business plan The complete Businessplan in 9 segments for success!

  32. Presentation • In front of an expertpanel of 10-20. • 8 minutes sharp To select the winner a pitch-seminar is alway held with the nominees behind closed doors.

  33. The final evening • No-one knows who will win • Not even the selected nominees • Nominees are presented • Long wait during entertainment • Winner are presented • Some are happy others sad • Party follows (beware of press)

  34. Feedback

  35. What is the challenge? • Approx 200 applicants every year • Students, Entrepreneurs, Professors, Spinn-offs • Discouraging? • Challenging for most!

  36. What happens after?

  37. Real challenge – experience for life • We believe that this oppertunity gives our students • Experience, • Confidence • A great network of new people • Real-life challenge • Motivation • Test-drive of entrepreneurial skills • And much more

  38. Is it possible to do elsewhere? • Denmark (venturecup.dk) • Finland (venturecup.fi) • Norway • Baltic region? • 3 employees • own concept • Sponsors • Businesspeople

  39. Thank you! • I hope that we might have inspired some of you • I would love to hear from you if you try a VentureCup build up • Questions? • My e-mail; jo@maxone.se

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