1 / 62

How to Dominate Google –

How to Dominate Google –. New since 1/10. Even if you don’t have a website!. by Kathy Long Web Developer & Search Engine Optimist, Kat & Mouse. First Page Opportunities Paid Ads. First Page Opportunities Paid Ads Google Places. First Page Opportunities Paid Ads Google Places

makani
Télécharger la présentation

How to Dominate Google –

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Dominate Google – New since 1/10 Even if you don’t have a website! by Kathy Long Web Developer & Search Engine Optimist, Kat & Mouse

  2. First Page Opportunities Paid Ads

  3. First Page Opportunities Paid Ads Google Places

  4. First Page Opportunities Paid Ads Google Places Organic Listings

  5. ? Where is the best place to be? Paid Ads? Google Places? Organic Listings?

  6. Where is the best place to be? Answer: Organic Listings unless…

  7. You’re a local business. Search on santa cruz personal injury attorney But it depends.

  8. #1 Way to Dominate– Organic listingsNumber 1 organic position gets 35%of ALL the clicks on the page!

  9. #1 Way to Dominate– Organic listings Only 2-5% click on the PPC ads! But it depends on what you’re searching for and who you are. From Marketing Sherpa and Forester Research & Chitika

  10. So where are you? Surveys show that 92.5% of adults said they research products online before buying them in a store.If you aren't visible, your competitors certainly are.So…

  11. It’s time to let the cat out of the bag! How DO you dominate Google? We’ll start with the organic listings. Search on “La Jolla house painter” for the answer.

  12. Lajollahousepainter.com WEBSITE Organic Listing Opportunities #1.Your website

  13. VIDEOS Lajollahousepainter.com Organic Listing Opportunities #1. Your website#2. Videos

  14. Organic Listing Opportunities #1. Your website#2. Videos#3. Podcasts PODCAST Lajollahousepainter.com

  15. Organic Listing Opportunities #1. Your website#2. Videos#3. Podcasts#4. Articles ?? Google change 1/10 ARTICLE Lajollahousepainter.com

  16. Organic Listing Opportunities #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite MICROSITE Lajollahousepainter.com

  17. Organic Listing Opportunities OFF-SITE BLOG Lajollahousepainter.com #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite#6. Blogs

  18. Lajollahousepainter.com All 10 spots! Organic Listing Opportunities #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite#6. Blogs

  19. Other Organic Listing Opportunities DIRECTORIES #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite#6. Blogs#7. Directories

  20. Organic Listing Opportunities PRODUCTS #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite#6. Blogs#7. Directories#8. Products

  21. Organic Listing Opportunities #1. Your website#2. Videos#3. Podcasts#4. Articles#5. Microsite#6. Blogs#7. Directories#8. Products#9. Images IMAGES

  22. Organic Listing Opportunities If you have a “property” that exists on the web, Google can potentially find it and show it on the first page.If you’ve done your homework that is.

  23. First Step – Keyword Research None of this will work without keyword research. What keyword did La Jolla house painter optimize for? Why?

  24. What keywords were targeted here?

  25. First Step – Keyword ResearchGoal –Discover words your target market is using to find you. • Query your customers. • Research your competitors. • Ask your sales and marketing team. • Don’t forget “long-tail” and niche keywords. • Never make assumptions.

  26. First Step – Keyword ResearchGoal –Discover words your target market is using to find you. What your customers are saying is what is MOST IMPORTANT! • Read what they’re saying in blogs • Read reviews by customers and journalists • Use customer surveys • Research your competitors. What keywords are they targeting? • Don’t forget “long-tail” and niche keywords. • Never make assumptions.

  27. First Step – Keyword ResearchGoal –Discover words your target market is using to find you. Use Google’s Keyword Research Tool to see what your customers are actually typing in: Google “keyword tool” https://adwords.google.com/select/KeywordToolExternal

  28. First Step – Keyword Research Find actual words people are typing in to find you.Use long-tail phrases to increase your odds of being found and to narrow the competition.

  29. First Step – Keyword Research Once you have your list of keywords youuse them to optimize EVERYTHING! • Website copy, structure, navigation, Meta Tags, urls, internal linking, heading tags • Video content, titles, and descriptions • Blog posts, etc.

  30. WEBSITE #1 in Google Organic Listing Opportunities #1. Your website Yes, you can dominate Google without a website, but why would you want to?

  31. Organic Listing Opportunities #1. Your website A website: Establishes credibility Provides a good opportunity to stand above the competition Gives more detailed info about what you do You control it Top 10 Reasons Your Web Design Still Matters - Scott Design

  32. Organic Listing Opportunities #1. Your website 2 Ways to Get Your Site to Climb in Google – On-site optimization Off-site optimization

  33. Organic Listing Opportunities #1. Your website ON-site optimization - Your goal is to tell Google what your site is about. Keyword-rich copy Internal linking on keywords Metatags, specifically title tag must include keywords. Siloing or optimized site structure shows Google what is important to you. Bullet points, Head tags

  34. Silos Custom Cabinets

  35. Organic Listing Opportunities #1. Your website OFF-site optimization The site with the most and BEST links will rank best. Ranking is 20-30% on page, 70-80% off. To rank you need the right links! Why? Because a link to your site – especially a link on your keywords – is a message to Google that you are cool and relevant.

  36. Organic Listing Opportunities #1. Your website Inbound links – The best way to get to #1 • External Blogs and other websites • Digg and other social bookmarking sites • Press releases • Articles • Directories • Video sharing sites • Blog and forum comments • Facebook, Twitter

  37. Organic Listing Opportunities #1. Your website Inbound links – The best way to get to #1 • Done right, external properties where you build inbound links can show up in Google. • At the same time, those inbound links also work to push your website to #1. can Try to get links from “do follow” links, related sites, high PR

  38. Organic Listing Opportunities VIDEOS #2, #3, #4, #8, #10 in Google #2. Videos

  39. Organic Listing Opportunities VIDEOS #2, #3, #4, #8, #10 in Google #2. Videos • Video Results can make it to the front page of GOOGLE in hours.

  40. Organic Listing Opportunities VIDEOS #2, #3, #4, #8, #10 in Google #2. Videos • Video Results can make it to the front page of GOOGLE in hours. • 38% of Google Universal Search results include video

  41. Organic Listing Opportunities VIDEOS #2, #3, #4, #8, #10 in Google #2. Videos • Video Results can make it to the front page of GOOGLE in hours. • 38% of Google Universal Search results include video • More than 70% of all web visitors watch online video

  42. Organic Listing Opportunities VIDEOS #2, #3, #4, #8, #10 in Google #2. Videos • Video Results can make it to the front page of GOOGLE in hours. • 38% of Google Universal Search results include video • More than 70% of all web visitors watch online video • More people search in YouTube than in Yahoo, Bing, and AOL combined!

  43. Organic Listing Opportunities #2. Videos Do it yourself! Instructional Videos w/ Screen Capture Software: Screenflow for Mac Camtasia for PC

  44. Organic Listing Opportunities #2. Videos Free animated video production: Animoto.com

  45. Organic Listing Opportunities #2. Videos Create still videos with voiceover and music. Screenflow for Mac Camtasia for PC iMovie Stills video example

  46. VIDEOS #2, #3, #4, #8, #10 in Google Organic Listing Opportunities #2. Videos • Optimize content, description and title • Submit to video • sharing sites: • •Youtube.com • • Viddler.com • • DailyMotion.com • • MetaCafe.com and more. Youtube automatically pushes to Facebook profile and fan page!

  47. PODCASTS Organic Listing Opportunities #3. Podcasts Videos can be repurposed into podcasts. PODCAST #6 in Google http://online.movavi.com/ libsyn.com - 1-stop shop

  48. ARTICLE #7 in Google Organic Listing Opportunities #4. Articles (also press releases) • Repurpose video scripts into articles! • Avoid duplicating content, but submit to many article sites such as: • Squidoo.com • eZineArticles.com • Slideshare.com • EzArticles.info • eHow.com • WikiHow.com Avoid self promotion. Add link in your signature. • WebWire.com • PRLeap.com • PRWeb.com • Free-press-release.com/ Google change 1/10 Cracking down on articles!

  49. MICROSITE #9 in Google. Organic Listing Opportunities #5. Microsites Microsites can be optimized for very specific keywords and keyword urls and can gain visibility for keywords your website may be struggling with. Microsites also bring inbound links. However, don’t use these as DOORWAYS!! goo.gl/QS7u

  50. MICROSITE #5 in Google. Organic Listing Opportunities #6. Blogs Best to include blog within your own site to attract inbound links. But, like articles, you can have exterior blogs which then link to your site. DON’T SPAM THOUGH! Submit to blog directories: Include link to site. • Top Ranked Blog Directories - • http://www.toprankblog.com/rss-blog-directories/ • http://www.technorati.com • http://www.networkedblogs.com/

More Related