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Conducting Business in Italy: Culture, Customs, and Key Insights for Success

Italy, with its captivating culture and rich heritage, is an enticing destination for business. It is crucial to understand Italian customs and etiquette, such as the importance of greetings, punctuality, and hospitality. Italians value relationships and tend to conduct business with those they know well. Key factors include appropriate introductions using titles, a relaxed attitude towards time (but still valuing punctuality), and following local dining protocols. Build connections over meals and appreciate the vibrant Italian lifestyle to thrive in the business landscape.

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Conducting Business in Italy: Culture, Customs, and Key Insights for Success

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  1. Doing Business with . . . ITALY Prepared by Crystal

  2. ITALIAN CULTURE ~Italy is described as colorful, rich, bold, and romantic. ~Italy has a population of over 58 million people. ~Italians have a passion for everything they do. ~Italians love to laugh, talk loudly, and speak with hand gestures. ~Italians love their food, music and heritage.

  3. MAP OF ITALY

  4. FLAG REPRESENTATION • GREEN symbolizes hope • WHITE represents faith • RED symbolizes the bloodshed that brought about the independence of Italy Italy

  5. Time Zone ITALY

  6. Official Languages Spoken • Italian • German • French

  7. Holidays Celebrated in Italy • Epiphany January 6 • Liberation Day April 25 • May Day May 1 • Festival of Republic June 2 • Ferragosto August 15 • All Saints Day November 2 • Immaculate Conception December 8 • Feast of St. Stephen December 26

  8. When Doing Business in Italy “Good manners and courtesy are prized qualities in Italy” ~Kwintessentia Language and Culture Specialists

  9. Five key factors that are helpful when conducting business in Italy

  10. Greetings • When arriving and leaving, shake hands with everyone • Women may “kiss” good friend on either cheek (more like pressing the sides of each other’s face) • Italians are comfortable with standing very close. Don’t back away! This is interpreted as unfriendly.

  11. Introduction • Don’t use first names unless invited • Use the title Man *Dottore *Signor Woman *Dottoressa *Signora

  12. Meetings, Negotiations & Appointments • Italians prefer to do business with people they know • Best time for appointments are between 10 a.m. - 11 a.m. and after 3 p.m. • Avoid August, due to Holidays • When writing a message, write it in Italian, if possible • A sense of urgency shows signs of weakness

  13. Punctuality • Aim to be punctual • Deliberate lateness is considered sloppy • Taking people’s time for granted is simply rude

  14. Entertaining • Hospitality plays a key role in Italian business culture • Invitations to lunch and dinner are expected • There are certain protocols for dining

  15. Best source of transportation • Trains are by far the best way to travel around Italy.

  16. Main Attraction The Leaning Tower of Pisa

  17. Tourist Attractions Pasteum Cinque Terre Amalfi Coast Milan Firenze Tuscany Rome

  18. References • Kwintessential Ltd, Kwintessential Language and Culture Specialists, Retrieved April 28, 2007. http://www.kwintessential.co.uk/etiquette/doing- business-ital.html • Life in Italy .com, Retrieved April 28, 2007. http://www.lifeinitaly.com.html • Rizza, Maria. Personal e-mail Interview, April 28, 2007- May 8, 2007. rowri@tin.it.

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