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The Shifting Landscape of College Athletics

The Shifting Landscape of College Athletics. Rice University Administrators’ Forum January 14, 2014. The NCAA – A Membership Overview. Division III (450 members) No athletic scholarships Williams, Oberlin, NYU, UW-Whitewater Division II (300 members) Limited athletic scholarships

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The Shifting Landscape of College Athletics

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  1. The Shifting Landscape of College Athletics Rice University Administrators’ Forum January 14, 2014

  2. The NCAA – A Membership Overview • Division III (450 members) • No athletic scholarships • Williams, Oberlin, NYU, UW-Whitewater • Division II (300 members) • Limited athletic scholarships • Northwest Missouri, North Alabama, UNC-Pembroke • Division I (346 members) • FBS (126) – 85 football scholarships • Texas, Ohio State, Alabama, RICE, Stanford, Duke, Northwestern • FCS (122) – 63 football scholarships • Sam Houston State, North Dakota State, Richmond, Villanova • NFS (98) – No football program • Santa Clara, Providence, UC-Santa Barbara

  3. Football Bowl Subdivision Conferences • The “Power Five” + Notre Dame • Big 10 • Big 12 • Pac 12 • Atlantic Coast • Southeastern • The Rest • American • Mountain West • Conference USA* • Mid-American • Sun Belt

  4. Why Does Conference Realignment Occur? • NCAA v. University of Oklahoma Board of Regents (1984) • Hulu Effect • Content drives fees • Live content more valuable • Conference Media Contracts • Exposure • National audience • Frequency • Revenue • $20M+ per year, per school (Power Five) • $1-3M per year, per school (The Rest)

  5. Big 12 Conference – Past and Present Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech (1996) Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech (2010) Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech (Sept. 2011) Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech, TCU (Oct. 10, 2011) Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech, TCU, West Virginia (Oct. 28, 2011) Iowa State, Nebraska, Colorado, Missouri, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M, Baylor, Texas Tech, TCU, West Virginia (Nov. 6, 2011)

  6. Conference USA – Past and Present Southern Mississippi, Alabama-Birmingham, Memphis, Tulane, Houston, East Carolina, Central Florida, SMU, Tulsa, Marshall, Rice, UTEP (2005) Southern Mississippi, Alabama-Birmingham, Memphis, Tulane, Houston, East Carolina, Central Florida, SMU, Tulsa, Marshall, Rice, UTEP, Florida Atlantic, Florida International, Louisiana Tech, Middle Tennessee State, North Texas, Old Dominion, UT-San Antonio (2013) Southern Mississippi, Alabama-Birmingham, Memphis, Tulane, Houston, East Carolina, Central Florida, SMU, Tulsa, Marshall, Rice, UTEP, Florida Atlantic, Florida International, Louisiana Tech, Middle Tennessee State, North Texas, Old Dominion, UT-San Antonio, Western Kentucky(2014)

  7. What Does the Future Hold for Rice? • Rice, FBS Conference Interests • Academic • AAU, admissions profile, public/private, rankings, etc. • Geographic • Traditional rivalries, missed class time, travel costs • Revenue • Value of rights agreement and structure, attractiveness of opponents for purposes of selling tickets, bowl arrangements • Rice’s marketplace value • Competitive • Playing in a league where we may expect some success, willingness to resource accordingly

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