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With the new reality of remote work and e-commerce platforms generating more revenue than brick and mortar locations, it is the perfect time to reevaluate your eCommerce websiteu2019s SEO strategy.<br><br>A Google, Bing, or Yahoo search is the beginning of a shopperu2019s journey to your site, and proper SEO techniques will ensure that you make the best first impression.<br><br>Though the world of SEO can be incredibly complex to navigate, especially for eCommerce sites, the following checklist will ensure you are moving in the right direction.
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A 10-Point E commerce SEO Checklist Malcolm Ilogu
Ecommerce Technical SEO Checklist: • Technical S.E.O is the foundation for any successful SEO strategy.
Follow these steps to ensure your technical SEO is on point: • Ensure Your Website Can Be Crawled & Indexed • 2. Resolve Pages with 4XX Errors • 3. Double-Check Excluded Pages • 4. Add Schema Markup to Your SiteE-commerce Keyword Checklist • 5. Target Specific, Sales-Driven Keywords
Follow these steps to ensure your technical SEO is on point: • 6. Focus on Keyword Intent • 7. Don’t Compete with YourselfEcommerce Content Checklist • 8. Avoid Duplicated Content • 9. Improve Any Thin Content • 10. Mobile-First Indexing
Conclusion • Do not underestimate the role that technical SEO plays in your site’s rankings. Technical elements such as crawl-ability and schema markup are essential to your success. • Do not mistakenly target your SEO keywords. Know the difference between transactional and informational queries, and target terms that will increase sales. • Do not ignore thin or duplicated content on your website, as it can drastically decrease your site’s chances of ranking effectively. The mobile version of your website should also be properly optimized for Google’s mobile-first indexing
For more tips or strategies pertaining to your e-commerce platform, please visit our e-commerce dedicated page or contact us by sending an email to info@midlanddigitalsolutions.com