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Mesfin , Kalle, Artem , Rémy

Loud Demo. Mesfin , Kalle, Artem , Rémy. 22/09/2010. Mesfin Kalle Artem Rémy. EMI-Record Label. Persona's Definition. Name Markku Takkunen A role or job title: Manager Quotes in the personas language: ?? Relevant demographics:

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Mesfin , Kalle, Artem , Rémy

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  1. LoudDemo Mesfin, Kalle, Artem, Rémy 22/09/2010 Mesfin Kalle Artem Rémy

  2. EMI-Record Label Persona's Definition • Name Markku Takkunen • A role or job title: Manager • Quotes in the personas language: ?? • Relevant demographics: Relevant of knowledge for basic computer skills

  3. Descriptions that reveals goals, motivations, pain points: Goals: • Looking for great bands and produce quality and popular music. • Offering the best technology and software. • Increase their sales and raise their profit margin. Motivation: • Potential market demand in recording • High personal interest in music • A dream to make some difference in recording of music s. Pain Point: • Old school record label managers(doesn’t want to trust new tech) • Doubt against the service efficiency

  4. Descriptions that describe primary activities this user type will engage in: • Deciding the company interest against artists work. • Making a decision in big investment • Receiving daily customer phone calls

  5. User Story As a Record label Manager • I want to listen a music what our company is interested in to produce. • I don’t want to receive thousands of phone calls from crappie Bands. • I don’t want to receive thousands of emails of 800mb music files. Describes who wants, what wants and what for in one sentence • As a record label manager I want to produce quality music with a small amount effort.

  6. Definition of Done –DoD • Am I able to filter incoming music samples without listening of all of them? • Is our company’s music interest is defined in the service? • Am I able to send email/confirm my interest to the band easily?

  7. Persona’s definition • Name Dr Dre • A role or job title: Hip-Hop day • Quotes in the personas language: Howhigh • Relevant demographics: 20-35 years

  8. Descriptions that reveals goals, motivations, pain points: Goals: • To get to be known • To make money Motivation: • Money • Passion Pain Point: • Lot of competitors • Need money • Need time

  9. Descriptions that describe primary activities this user type will engage in: - Record a demo by themselves - Sent it to the record labels - Performed in a lot of place - Used all the social network (Facebook, MySpace …) - Used all the relation that we have

  10. User Story As a band • I want my demo be listened by the maximum of record label • ???????? Describes who wants, what wants and what for in one sentence • ????????? 

  11. Definition of Done –DoD • Tracks can be upload easily/quickly • Tracks can be used by a lot of record labels • Labels answered very speedily

  12. Questions for record labels 1. How much time per week it take to got through artist materials ? 2.Are you ready to pay for this service ?How much ? 3.How you choose the new band that you want to produce ? (Filter) 4.Do you have experience with that kind of system ?

  13. Questions for band 1- Are you ready to pay to submit your tracks to a label ?How much ? 2- Do you have some experience of service like this? 3- How do you find this idea? 4- Do you have some points to improve our program?

  14. What is done

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