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TV Ratings Update for Week 38: Key Changes and Insights from September 18, 2011

In Week 38 of 2011, TV viewership saw a notable increase for various demographics with significant weekly lifts. PUTs increased overall, particularly for AP 5+ with a 7% rise, and Saturday night recorded a remarkable 21% growth. TV ONE experienced a decline year-on-year, delivering a 7.9 rating. Meanwhile, TV2 faced a challenging week with a 13% audience drop. Despite this, it featured prominently in the top 10 programs. Additionally, online performance for tvnz.co.nz improved with a 16% increase in page impressions.

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TV Ratings Update for Week 38: Key Changes and Insights from September 18, 2011

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  1. THE WEEK THAT WASWEEK 38

  2. PEAK FOR THE WEEK COMMENCING 18th September 2011 (WEEK 38) • PUT’s saw an increase across all key trading demographics except AP 18-39. For AP 5+ PUT’s increased by 7%, AP 18-49 increased 4% and AP 25-54 increased by 3%. • All nights experienced PUT growth except Friday. Saturday night recorded the highest lift of 21%, followed by Wednesday night with 14% lift. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

  3. TV ONE HIGHLIGHTS AP 25-54 • TV ONE’s audience fell back to similar previous week delivering a 7.9 rating and 19% share. From a yearly perspective audiences were down 18% with share down 20%. • Saturday night saw the highest weekly lift of 18% as One News & Get Fresh with Al Brown delivered ratings growth WOW. • Year to date, TV ONE’s average audiences are up year on year sitting at 9.1, compared to 8.8 in 2010. • Three shows were in the top 10 programmes this week. • The week’s best buy was Monday’s Dog Squad with a CPT of $624.30 Source: Nielsen TAM

  4. TV2 HIGHLIGHTS AP 18-39 • TV2’s audience fell away this week experiencing a 13% decline in audiences (to 8.7) and 11% decline in share (to 24.7%). Year on year, both share and audiences reported an 11% decrease. • Friday night experienced a 52% audience lift weekly with Shortland Street and the Harry Potter Movie performing well. Wednesday night saw a 17% lift yearly. • Year to date, TV2’s average audiences are sitting at 9.6 compared to 10.3 last year • Six of the top 10 programmes were on TV2 this week. • The week’s best buy was Wednesday Neighbours with a CPT of $522.20 Source: Nielsen TAM

  5. tvnz.co.nz PERFORMANCE • For Week 38, tvnz.co.nz Page Impressions are up 16% year on year with Unique Browsers also up 12% for the same week last year. • Year to Date, Page impressions on tvnz.co.nz have grown by 28% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

  6. TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 10% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -3% year on year. • Grey’s Anatomy was the Top stream for the week. • Please note Week 24-27 has been impacted by reporting issues which we believe has been corrected. Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.

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