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Understanding Primary and Secondary Research in Writing

This article by Tanisha Clarke-Sanderson explores the concepts of primary and secondary research essential for writers. Primary research involves firsthand investigation through methods such as questionnaires, interviews, and focus groups, allowing for direct insights. In contrast, secondary research relies on existing findings from other researchers, including literature reviews and internet sources. Additionally, the piece discusses qualitative and quantitative research, highlighting how qualitative responses from open-ended questions can provide depth, while quantitative data focuses on numerical analysis to present findings effectively.

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Understanding Primary and Secondary Research in Writing

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  1. Task 5: Working As a Writer Tanisha Clarke-Sanderson

  2. Primary Research: Primary research is when something is investigated first hand, for instance vox pops, questionnaires, interviews, focus groups. • Secondary Research: This is when information is found out from other investigators findings, they are often used to compare your own research with and see if your findings are similar. For example reading through books with research in it, or carrying out internet research; looking at different websites, speaking to people who have investigated the same thing you are interested in. Types of research

  3. Qualitative research: This is when in depth information is gathered from interviews or vox pops. The type of questions that may receive qualitative answers would be for instance; ‘’give your opinion on how the film industry carry out their marketing’’ . This is an open ended question so it leave room for a comprehensive answer. • Quantitative research: This is research that is conducted to gather numerical or statistic data. For example surveys, making pie charts out of common factors found when carrying out research etc… Types of research

  4. Production research: Types of research

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