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A Sustainable Future for St Albans City FC

A Sustainable Future for St Albans City FC. Lawrence Levy and John McGowan October 18 2012. John McGowan and Lawrence Levy. Presentation. Introduction History Current situation Our vision What the club needs Question & Answers. Introduction.

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A Sustainable Future for St Albans City FC

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  1. A Sustainable Future for St Albans City FC Lawrence Levy and John McGowan October 18 2012

  2. John McGowan and Lawrence Levy

  3. Presentation • Introduction • History • Current situation • Our vision • What the club needs • Question & Answers

  4. Introduction • Background to 2011 purchase – Lawrence Levy and John McGowan • Objectives on purchase • Difficult times in recent years • Achievements to date

  5. History • Club founded in 1908; team first played at Clarence Park in 1908/9 season (an integral part of the City) • 1922 Main stand built • 1948 Clubhouse (now Saints Bar) constructed • 1959 Railway sleepers replaced by concrete terracing on three sides of the ground • 1962 Cantilever stand erected • 1963 Floodlights installed • 1999 Metal fencing erected

  6. Club ground

  7. Current situation – outdated facilities • No separate dressing rooms for female officials • Treatment room not accessible directly from both dressing rooms • Away dressing room only just complies with the minimum size • Problems re accessibility to the terraces, main stand, board room and clubhouse for disabled supporters, sponsors and officials • Toilet and disabled facilities barely at minimum standards • No parking for visitors or the disabled • Facilities not appropriate for playing two leagues up

  8. Current situation - finances • Losing money year-on-year • Not sustainable • Revenues not sufficient for day-to-day operations • Revenues not sufficient for club’s aspirations • Marginal revenues from non-football activities • Marginal revenues from retail sales or leisure activities

  9. Our vision • Build a sustainable, modern and successful football club • Revenues from non-football related sources to benefit the wider community • St Albans City FC as a key anchor in community sport • To establish St Albans City as a football league club • To give an aspirational pathway for local talented young footballers • To provide local job opportunities within and outside sport (grounds/hospitality/PR/Marketing)

  10. Our vision • Club encouraging youth into football (boys and girls) • Offering football as part of disability sport facilities • Full engagement with local residents and businesses • Part of the Council’s City Vision for the future • Successful club attracting new visitors and supporters to the City • An integral part of the wider visitor experience; links to other attractions e.g. Butterfly World, Cathedral, city centre

  11. What the club needs • Significant capital investment • New facilities for retail sales • New facilities for team development • Appropriate facilities for the disabled • Modern facilities for hospitality, supporters and visitors • Facilities to develop elite youth players • External training facilities • Location of stadium – Clarence Park or elsewhere?

  12. Thank you Questions and Answers

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