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Historical representations of PR

This critique examines the state of public relations scholarship, particularly focusing on Tom Watson's historical representations. It highlights a tendency towards an overemphasis on "great men" in PR history and critiques the overuse of Grunig models, reflecting a "Western hegemonic" viewpoint. An analysis of 150 conference papers since 2008 reveals a shift from descriptive narratives towards more critical and analytic approaches. Engaging with themes such as professional practice and historiography, this review calls for a more ethical and inclusive practice in public relations, as epitomized by the IPRA's ethical guidelines.

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Historical representations of PR

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  1. Historical representations of PR Tom Watson, Bournemouth University - Reviewing the state of the art

  2. My critique Too much about “great men” Over-use of Grunig models “Western hegemonic public relations”

  3. Since 2008 150 conference papers and articles at IHPRC and in journals IHPRC has received 252 abstracts since 2010, 131 (52%) chosen for presentation after peer review

  4. Thematic coding 1. History and Events 52 2. Professional & Practice 38 3. National Histories 26 4. Historiography 15 5. Theories of Public Relations 12 6. Proto-PR 7 TOTAL 150

  5. By classification 1. Analytic 67 2. Descriptive 57 3. Critical 26 TOTAL 150

  6. Trends Trend from descriptive to analytic, with recent growth in critical approaches Earlier, more narratives about people and nations Now, greater discussion of historiography, more challenges to “great men”, revision from corporatist towards activist approaches

  7. IPRA Hermans Memorandum Lucien Matrat: “without ethical practice, public relations has no purpose” Code of Athens (1965) Code as publicity tool No record of implementation

  8. Behave yourself! Shall endeavour: To bear in mind that because of the relationship between his/her profession and the public, his/her conduct – even in private – will have an impact on the way in which the profession as a whole is appraised (Code of Athens: IPRA, 2001, p. 7)

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