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MONTANA LOCAL COMMUNITY FOUNDATIONS

MONTANA LOCAL COMMUNITY FOUNDATIONS. Connecting the Dots with Social Media Qui Diaz, digital strategist 10.12.10. Part I. Same Page. Social media = Social good =. “ How Social Good Has Revolutionized Philanthropy ” – Zachary Sniderman for Mashable. Why Social Matters.

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MONTANA LOCAL COMMUNITY FOUNDATIONS

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  1. MONTANALOCAL COMMUNITYFOUNDATIONS Connecting the Dotswith Social Media Qui Diaz, digital strategist 10.12.10

  2. Part I

  3. Same Page • Social media = • Social good =

  4. “How Social Good Has Revolutionized Philanthropy” – Zachary Sniderman for Mashable

  5. Why Social Matters Reputation & Access • Word of mouth • Search engines

  6. 5 Building Blocks of Social Media EDUCATION ENTERTAINMENT CONSTITUENT SERVICE CONNECTION UTILITY

  7. Education

  8. Entertainment

  9. Customer Service Network Solutions + Monitoring

  10. Gatorade Social Media Command Center

  11. Connection

  12. Utility

  13. 2 Starting Points • A single, concrete goal • A powerful narrative “Social media may make it easier than ever for more people to get involved in a cause, but it takes good stories to motivate people to act.”– Jennifer Aaker, The Dragonfly Effect

  14. Yes, You Can Raise Money Online • “e-gifts” are fastest growing type of donation • ~33% of people respond to direct mail by going online (DMA) • Micro-gifts

  15. But “Having 10 million people is more important than 10 million dollars. For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”– Ben Rattray, founder and CEO of Change.org.

  16. SOCIAL GOODEXAMPLES

  17. This Place Matters

  18. giveMN (win-win-win)

  19. Quick Survey (no wrong answers) Who has: • A website with MTCF • An independent website • Enewsletter • Listserv • YouTube • Facebook • Blog • Twitter • Podcast

  20. Read Enewsletter • Yes • No

  21. Watch videos on YouTube? • Yes • No

  22. On Facebook? • Yep • Nope

  23. Twitter? • Yes • No

  24. YOU DON’T NEED TO BE EVERYWHERE ALL THE TIME

  25. If you don’t know where you’re going: A) You won’t know when you get there (Yogi/Linda) B) Any road will get you there (Ted) But you CAN’T know where you’re going: If you don’t know where you’ve been / are.

  26. evaluation (John)+ data resources (Ted) Social Media Landscape CompetitiveAnalysis 3 Faces of Research Technographics

  27. Rural Social Media • Rural people have fewer friends online, and those friends live much closer to home. • 11% read community blogs (17% urban)

  28. STRATEGY • Research: Where you are • Goal: Where do we want to go? • Objective: Specific, quantifiable, time-tied • Strategy: How will we get there? Framework • Tactics: What do we have to do to get there? • Time line: When, how long? • Measurement: One big metric + KPI’s

  29. Part II

  30. “. . .We want to nudge you – get you to think about thepoweryou have in your own communities.”– Linda Reed, Montana Community Foundation

  31. Design for Networks – Mike Arauz

  32. Goals Communication Collaboration Community Leadership

  33. Audiences Local nonprofits Local community foundations Local community

  34. Goals mix & match, sharing 1st Communicate, Collaborate, Community Leadership Strategies Share Cooperate Collective Action • Audiences • Nonprofits • Each other • People, orgs, issues • Outcomes • Standards, trust • Smarter, unified • Engagement & participation

  35. Design for Networks – Mike Arauz

  36. “Culture trumps strategy. If the culture doesn’t support the strategy, you won’t go anywhere.”– Penelope McPhee, Arthur M. Blank Family Foundation

  37. Nonprofits: Starter Questions Of the nonprofits in our community, how many: • Are willing to join you (off & on-line) to keep in touch regularly? • Have a website? • Have an enewsletter? • Use social media?

  38. “. . .Most nonprofits should focus on having a highly functioning – not fancy – functioning, website, and writing good email. Rant done.”– Eric Rardin, Care2

  39. Nonprofits: Ideas Sharing: Information • Blog, Toolkit, RSS aggregation Cooperation: Event management • Eventbrite, Facebook Events Affinity Groups • Google Groups, Yammer, Facebook Collective Action: Brand Awareness • YouTube Spotlights, Twitter/Facebook Love

  40. “You are uniquely positioned to lead these conversations (if and when the timing is right).”– Brian Magee, Montana Nonprofit Association

  41. CFs: Starter Questions • How are you currently storing information? • Are you willing to share info? • Are you willing to invest time in learning and using online tools?

  42. “Collaborative tools are valuable because of the options for bringing individuals working on a project into a shared space.”– Amy Sample Ward, NetSquared

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