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The jeans market, valued at USD 2.53B in 2024, is set to grow at a 5.6% CAGR, reaching USD 3.91B by 2032, driven by denim's versatility and timeless appeal.
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Jeans Marketglobal Analysis Report 2025-2032 Published by: MANASI, Senior Research Analyst
Market Size & Overview: As of 2024, the global jeans market was valued at approximately USD 2.53 billion, with projections indicating growth to around USD 3.91 billion by 2032, reflecting a CAGR of 5.6%. This growth is driven by the enduring popularity of denim apparel across various demographics, attributed to its versatility, comfort, and timeless appeal. The increasing trend towards casualization and athleisure in fashion further bolsters the demand for jeans.
Market Growth & Opportunities The market is experiencing dynamic growth due to consumers' rising inclination towards fashionable clothing, leading to a demand for premium denim and innovative designs. Additionally, there's a significant shift towards sustainable and eco-friendly denim production, as consumers prioritize ethically sourced materials and environmentally conscious brands. Advancements in customization and personalization, enabled by new technologies, offer brands opportunities to cater to individual preferences, enhancing customer engagement and driving sales. Sample Request
Market Segmentation by Distribution Channel • Supermarkets/Hypermarkets • Specialist Stores • Online Retail Stores • Other Distribution Channels by End Use • Men • Women • Children by Fitting Type • Slim Fit • Regular Fit • Skinny Fit • Relaxed Fit • Others by Category • Mass • Premium
Regional Analysis: • North America: In 2024, North America held a substantial market share, accounting for 31.2% of global revenue. The presence of prominent brands and continuous innovation in denim collections cater to evolving consumer preferences. Collaborations with influencers and sports personalities have further boosted the popularity of denim products in this region. • Europe: The European market is poised for growth, with a projected CAGR of 6.0% from 2025 to 2030. As one of the world's largest fashion hubs, Europe hosts numerous fashion events that influence denim trends. The popularity of various denim styles, showcased in major fashion weeks, reflects the region's dynamic fashion landscape. • Asia Pacific (APAC): Emerging as the fastest-growing market, APAC is expected to witness a CAGR of 7.0% from 2025 to 2030. Factors such as rising disposable incomes, urbanization, and increasing fashion consciousness drive the demand for denim apparel. Global brands are expanding their presence in countries like China, Japan, and India, capitalizing on the region's growth potential.
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Merges and Acquisition • AG Adriano Goldschmied, Inc.: In April 2022, this premium denim and knitwear company partnered with Tulip, a global leader in cloud-based mobile solutions, to provide retail technology solutions aimed at creating personalized shopping experiences for customers. • Levi Strauss & Co.: In April 2022, the company announced an aggressive expansion strategy in the East Asia Pacific region, planning to refurbish existing stores and open over 100 new locations in Thailand within the year. • H&M Hennes & Mauritz AB: In March 2022, H&M developed a new denim collection focusing on sustainable practices, reflecting the company's commitment to environmental responsibility and innovation in denim fashion. Buy This Report
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