Scale-Up Your Business with Nextgen Application Development

1. NEXTGEN APPLICATION DEVELOPMENT Scale-Up Your Business with Nextgen Application Development About 70% of the native applications created have been observed to have been subjected to a specific feature which is ‘shorter lifespan’. This fault in particular has been studied by the expertand has been reported by them that the shorter lifespan that seems to be attached to most apps could have come up as a result of the hard-coded contents, underlying platform updates, screen resolution and the most common of this all, out of date (which happen regularly).With these problems, appsbegin to degrade once launched. This has been a big problem to the tech world thereby resulting in further research and tests by an expert in the field on how to reduce these effect and increase the lifespan of every app created. Results from research done shows that to prevent and maintain the fixed contents in the app at the same time giving it a longer lifespan, a highly skilled developer is needed but with this requirement, it is certain that most of the small scale business will find it difficult to meet up due tocost, resource-intensive code maintenance, hardware infrastructure, app store updates and many more. Although in the midst of this, technologists have worked hand in hand to proffer solution with the introduction of Big Data, Mobile, BYOD, and Cloud. In spite of this, modern applications still require integration due to the numerous platform, data and device. Also from the user’s end, seamless experience is needed for both their mobile device and the web. With all these problems stated, the only way to meet up to the demand of the users and the businesshas been made more easier through the creation an app referred to as the ‘Next Generation application’- a new and improved application recommended to approach the development/updates and also bring in growth to the business as it moves from a big-ball-of-mud to a product-enterprise in any scale of business.

2. Every company continuously look forward to a new model to speed up its business and also conquer new markets. Nextgen application development is built to manage every project including the preceding ones – data analytics, cloud, data integration, mobility and many more. Through this, it helps in achieving the business goals as it combines business process improvement and the cost of effective application of information systems. The Benefits of Nextgen App Development Services Services offers from this mobile revolution are numerous. With the exception of offering a distinctive user experience, it as well boosts the efficiency of the business including its productivity. Other benefits attached to using the nextgen app development services in an organization include the following: 1.Reduction in cost As stated above, before the introduction of nextgen app development, to prevent and maintain fixed contents with a prolonged lifespan, ahighly skilled developer likewise referred to a specialist in tech is needed and regarding to this requirement, comes in the cost of services rendered by this specialist. In most of the large scale enterprise, a special department is usually created- the IT department. But with the launching of this new app (nextgen), the regular search for specialist and thoughts of building a reserved department for specialist has been stopped since the app has been created in such a way that even the non-technical ones among the staffs can operate on it and manage the day-to-day update, adjust configuration, add in new contents and so on. These unique factors thereby allow firm using them to create an excellent digital experience for their staffs, customers and also accomplishing the business goals in a cost-effective way.

3. 2.Reduction in complexity For anyone to work on an app without the need for a special technique, this deduced that such an app is less complex. The only app that grants this opportunity is thenextgen app. This app gives room for the non-technical guys due to its less complexity; when compared to the native app. But how? Nextgenreduces complexity by developing a cross-platform app and a scalable environment which is integrated to support the processes. 3.Reduction in market time When the time to market is shortened, the sales potential of the business is increased and the chance to withstand competitors is increased - flexibility in the marketplace, functionality in the day-to-day activities and many more are favored. Aside from these three (3) which are the major benefits offered, others are: •Facilitating communication •Promoting sales of enterprise •Improving customers loyalty •Increasing brand recognition •Enhancing customers engagement •Increasing visibility Integrating Hyper-Personalization with Your Current Marketing Model The very important key to the progress of a firm is marketing. In a marketing system, one ofthe most common strategies used for a marketing campaign is personalization –the practice of incorporating personal information alongside the transactional customer information which

4. includes the name (first and last name), workplace, purchasing behavior, etc. into the communication system of the business and the customer. But why hyper-personalization for marketing model? Hyper-personalization is a step further on personalization. It is a practice thatuses both the behavioral and real-time customer data to produce highly contextual and relevant communication with customers. Hyper-personalization canas well be used to leverage artificial intelligence (AI) and deliver more relevant content, service, and product information to the users. To the marketers, this strategy provides a more vivid context to contents and help the content-marketer to become more proactive about communicating with their customers.