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Create an Effective Ad Campaign: From Idea to Execution

Discover the step-by-step process for crafting a highly effective ad campaign. Start by identifying a need or problem that your product can solve. Next, brainstorm potential solutions and build a prototype to visualize your idea. Test and revise your concept to ensure it resonates with your audience. Formulate advertisements in various formats such as television, radio, online, print, and outdoor. Utilize the "The Pitch" framework to enhance persuasive communication, emphasizing elements that captivate and motivate potential buyers.

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Create an Effective Ad Campaign: From Idea to Execution

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  1. Ad Campaign Project - Ad Wizard 100% more effective and you can too!

  2. Step 1 – Identify the Need • What is something that people need? • What is a problem that needs fixing? • Is there something that already exists, but you can make it better?

  3. Step 2 – Brainstorm Possible solutions • How can I solve the problem, or satisfy the need? • What do I need to do or have to solve the problem. • What do people need or want?

  4. Step 3 – Build a Prototype • Draw a “blueprint” of your invention • Imagine how it would work and imagine testing it to see if there are any problems.

  5. Step 4 – test and revise • Did you find any problems? • Can you imagine any difficulties? • What can you do to make it better?

  6. Project • In a your group create an ad campaign including advertisements in the following formats. • Television • Radio • Online • Print • Outdoor • Other

  7. “The Pitch” • The pitch is the name for this simple 1-2-3-4-5 pattern - - with an easy to remember "fingertip formula" - - useful to analyze thebasic pattern of persuasion of commercial advertising. • 1. Hi ----- 2. Trust Me ----- 3. You Need ----- 4. Hurry ----- 5. Buy

  8. Parts of an Advertisement • Attention Getting • External • TV, Radio, Online, Print, Outdoor, Other • Internal • Physical, Emotional, Cognitive • Confidence Building • Desire Stimulating • Product Centered • Audience Centered • Urgency Stressing • Buy Response-Seeking

  9. Television • If possible film and submit your commercial including the 5 part pitch and the claim. • Commercial running time must be either 30 or 60 seconds exactly to fit into broadcast requirements. • Storyboards are an acceptable submission with the same requirements.

  10. Radio • If possible submit an audio recording of the radio advertisement including the 5 part pitch and the claim. • Commercial running time must be either 30 or 60 seconds exactly to fit into broadcast requirements. • A scripted version, including sound effects, is an acceptable submission with the same requirements.

  11. Online • If possible design and submit your advertisement in HTML format including the 5 part pitch and the claim. • Advertisement must fit into conventional horizontal or vertical constraints for website use. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  12. Print • If possible design and submit your advertisement using desktop publishing software such as Microsoft Publisher or Adobe Illustrator or Photoshop including the 5 part pitch and the claim. • Ad must fill am 8.5 x 11 A5 legal sheet of paper to meet full page advertisement constraints. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  13. Outdoor • If possible design and submit your advertisement using desktop publishing software such as Microsoft Publisher or Adobe Illustrator or Photoshop including the 5 part pitch and the claim. • Ad must fill a scaled 123” x 272” standard billboard size to meet design constraints. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  14. Other • Design and submit an example or explanation of one of the following types of promotions. Include a sketch of layout of the design using desktop publishing software or hand-drawn in full-color. • Telemarketing, Sponsorship, Event Marketing, In-school ads & misc. • Giveaways (calendars, pencils, pens, magnets, key chains, matchbooks, postcards, trinkets); • Clothing (tee-shirts, caps, raincoats) with brand name or symbol (Nike's swoosh logo) or slogans ("I'm a Bud man."); • Free Samples (in stores, by mail), Free Trials, Test Drives; Offices of doctors and dentists (toothpaste samples, health brochures); • p-o-p (point of purchase) ads in grocery store aisles, shopping carts, check-out lines, • Product placement in movies, TV shows or video games... ad infinitum.

  15. Due Date • Project is due before end of grading period for 60% of your grade. • The week after we return from Spring Break.

  16. rUBRIC

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