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Ad Campaign Project

Ad Campaign Project. - Ad Wizard. 100% more effective and you can too!. Step 1 – Identify the Need. What is something that people need? What is a problem that needs fixing? Is there something that already exists, but you can make it better?. Step 2 – Brainstorm Possible solutions.

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Ad Campaign Project

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  1. Ad Campaign Project - Ad Wizard 100% more effective and you can too!

  2. Step 1 – Identify the Need • What is something that people need? • What is a problem that needs fixing? • Is there something that already exists, but you can make it better?

  3. Step 2 – Brainstorm Possible solutions • How can I solve the problem, or satisfy the need? • What do I need to do or have to solve the problem. • What do people need or want?

  4. Step 3 – Build a Prototype • Draw a “blueprint” of your invention • Imagine how it would work and imagine testing it to see if there are any problems.

  5. Step 4 – test and revise • Did you find any problems? • Can you imagine any difficulties? • What can you do to make it better?

  6. Project • In a your group create an ad campaign including advertisements in the following formats. • Television • Radio • Online • Print • Outdoor • Other

  7. “The Pitch” • The pitch is the name for this simple 1-2-3-4-5 pattern - - with an easy to remember "fingertip formula" - - useful to analyze thebasic pattern of persuasion of commercial advertising. • 1. Hi ----- 2. Trust Me ----- 3. You Need ----- 4. Hurry ----- 5. Buy

  8. Parts of an Advertisement • Attention Getting • External • TV, Radio, Online, Print, Outdoor, Other • Internal • Physical, Emotional, Cognitive • Confidence Building • Desire Stimulating • Product Centered • Audience Centered • Urgency Stressing • Buy Response-Seeking

  9. Television • If possible film and submit your commercial including the 5 part pitch and the claim. • Commercial running time must be either 30 or 60 seconds exactly to fit into broadcast requirements. • Storyboards are an acceptable submission with the same requirements.

  10. Radio • If possible submit an audio recording of the radio advertisement including the 5 part pitch and the claim. • Commercial running time must be either 30 or 60 seconds exactly to fit into broadcast requirements. • A scripted version, including sound effects, is an acceptable submission with the same requirements.

  11. Online • If possible design and submit your advertisement in HTML format including the 5 part pitch and the claim. • Advertisement must fit into conventional horizontal or vertical constraints for website use. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  12. Print • If possible design and submit your advertisement using desktop publishing software such as Microsoft Publisher or Adobe Illustrator or Photoshop including the 5 part pitch and the claim. • Ad must fill am 8.5 x 11 A5 legal sheet of paper to meet full page advertisement constraints. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  13. Outdoor • If possible design and submit your advertisement using desktop publishing software such as Microsoft Publisher or Adobe Illustrator or Photoshop including the 5 part pitch and the claim. • Ad must fill a scaled 123” x 272” standard billboard size to meet design constraints. • Full- color Hand- drawn submissions are an acceptable with the same requirements.

  14. Other • Design and submit an example or explanation of one of the following types of promotions. Include a sketch of layout of the design using desktop publishing software or hand-drawn in full-color. • Telemarketing, Sponsorship, Event Marketing, In-school ads & misc. • Giveaways (calendars, pencils, pens, magnets, key chains, matchbooks, postcards, trinkets); • Clothing (tee-shirts, caps, raincoats) with brand name or symbol (Nike's swoosh logo) or slogans ("I'm a Bud man."); • Free Samples (in stores, by mail), Free Trials, Test Drives; Offices of doctors and dentists (toothpaste samples, health brochures); • p-o-p (point of purchase) ads in grocery store aisles, shopping carts, check-out lines, • Product placement in movies, TV shows or video games... ad infinitum.

  15. Due Date • Project is due before end of grading period for 60% of your grade. • The week after we return from Spring Break.

  16. rUBRIC

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