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By Abdul Muizz Creative Director / Marketing Strategist

Digital Marketing. By Abdul Muizz Creative Director / Marketing Strategist. www.4mdesigners.com. Design Makes a Difference. What makes a design good?. User-centric. Call to action. Realistic goals. Result-oriented. How to create luvvy-duvvy ?. Proper homework.

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By Abdul Muizz Creative Director / Marketing Strategist

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  1. Digital Marketing By Abdul Muizz Creative Director / Marketing Strategist www.4mdesigners.com

  2. Design Makes a Difference

  3. What makes a design good? User-centric Call to action Realistic goals Result-oriented

  4. How to create luvvy-duvvy? Proper homework Visual Design & Content Presentation Short and long terms goals

  5. Win the race

  6. AIDA Marketing

  7. Attention

  8. Attention

  9. Interest

  10. Interest

  11. Desire

  12. Desire

  13. Action

  14. Internet Marketing

  15. Components of Internet Marketing Search Engine Optimization Search Engine Marketing Social Media Marketing www.4mdesigners.com

  16. SEO

  17. SEO vs SEM

  18. Benefits of Internet Marketing Lets them find you and hire you Cheaper and effective than traditional medium Long term Keeps on growing www.4mdesigners.com

  19. Determining Search Intent www.4mdesigners.com

  20. Determining Search Intent A Challenge for Both Marketers and Search Engines • Navigational Queries • Opportunity • Pull searchers away from destination. • Value • Generally low. Except for established brands where conversion is very high.

  21. Determining Search Intent A Challenge for Both Marketers and Search Engines • Informational Queries • Opportunity • Potentially convert to sign up or purchase. • Attract inbound links • Receive attention from journalists • Value • Informational queries that are focused on researching commercial products or services can have high value.

  22. Determining Search Intent A Challenge for Both Marketers and Search Engines • Transactional Queries • Opportunity • Achieve transaction (financial or other) • Become a site member • Signup for gmail/hotmail account • Value • Very high • Last minute searches

  23. Determining Search Intent Lets look at the sample search intent

  24. Keyword Research

  25. Search Engine Optimization Success is with two broad factors

  26. Search Engine Optimization Success is with two broad factors

  27. First Stages of SEO Auditing an existing site for SEO

  28. Auditing an existing site for SEO Usability Search engine health check Accessibility/spiderability URL health check Duplicate content checks Keyword health checks Title tag review Meta tag review Content review Internal linking checks Page load time Hosting server check Image alt tags Code quality

  29. Keyword Cannibalization

  30. Solution to Keyword Cannibalization?

  31. Solution to Keyword Cannibalization?

  32. Lets look at the relevance Value of conversion Keyword: baby clothes Keyword: unique baby clothes People searching for “unique baby clothes” are going to be more valuable conversions.

  33. Lets look at the competition level You cant just rank for games, golf, cricket overnight – can you? Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money. Keyword: infants, Competition Level: Very High Keyword: baby clothes, Competition Level: Very High Keyword: unique baby clothes, Competition Level: Moderate Keyword: unique baby shower gifts, Competition Level: High Use: allintitle:”keyword here” to estimate the competition

  34. Keyword balancing act Lower Popularity/Higher Relevance Higher Competitiveness/Higher Relevance Higher Popularity/Lower Competition/Higher Relevance

  35. Thank you

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