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Trends in Contemporary Science Communication: From Faraday to MTV

This presentation at the CAP 2005 conference in Garching, explores the evolution of science communication from the days of Michael Faraday to modern platforms like MTV. It addresses key trends affecting public communication, including the omnipresence of technology, the blurring of private and public spheres, and the commercialization of information dissemination. The discussion emphasizes the challenges faced by science communicators in a fast-paced, zapper society and advocates for sophisticated communication strategies to engage target audiences more effectively in contemporary science and astronomy.

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Trends in Contemporary Science Communication: From Faraday to MTV

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  1. CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen, ESO Public Affairs Department

  2. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication – Trends in Public Communication – Contemporary Science Communication – Astronomy Communication – Institutional Communication Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  3. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Trends in Public Communication – The omnipresence of public communication – The blurring of private/public sphere – The technology-driven information pressure – The technology-enabled information flow – Public communication as a business model – News do not ‘happen’, they are ‘made’ and ‘placed’ – For the public: Fast access, questionable quality – For communicators: The challenge of the zapper society – All practice communication; few understand it Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  4. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Contemporary Science Communication – New concepts: PUS, PAS – Focus on target groups – Better understanding of means – Professionalization of science communication – Good-bye to classical ‘popularisation of science’ – Hello to sophisticated communication methods Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  5. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Contemporary Science Communication – Delivering information to the public (hypodermic model) – Creating awareness/soliciting support – ‘feel good’ PR – Attracting young people to S&T professions – Education Classical science communication – ‘We’re all in the same boat’ – Really? (or who exploits whom?) Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  6. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Astronomy Communication – ‘Clock-work’ notion of nature – Non-intrusive, non-threatening – Non-controversial, no ethics issues – NEOS? DI? Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  7. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Institutional Communication – Large projects, large budgets, big risks – Big discoveries – high stakes, multiple pressures – The need to be heard – Politicized communication New domain for astronomy communication (?) – Can we learn from risk communication? Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

  8. Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005 Institutional Communication – Competing claims – Controversies – Credibility – Understanding public ‘management’ of claims Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |

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