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Social Media 30-Day Game Plan: The Big Five Plus One

Join us for Week Four of the Talent Hub Webinar Series, presented by Workforce Connection and the College of Central Florida. This session focuses on developing a comprehensive 30-day game plan for social media by leveraging techniques from the "Big Five" and more. Key topics include internal assessments, listening strategies, content creation, and audience engagement. Learn how to establish effective social media practices and align them with your business objectives. Enhance your social media presence and influence today!

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Social Media 30-Day Game Plan: The Big Five Plus One

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  1. Talent Hub WEBINAR SERIES Presented by workforce connection & college of central Florida WEBINAR SERIES – WEEK FOUR: SOCIAL MEDIA

  2. 30-DAY Game Plan For Social Media

  3. “THE BIG FIVE” PLUS ONE … GOOGLE+

  4. L.I.S.T.E.N.

  5. 1 • Look internally at your product and experience - are you ready for social media? • Look internally for the right initial team (might not be you) • Find your passion • Secure your name on every platform • Read other industry and social media blogs • Become familiar with your competition and identify key influencers and advocates Study This can apply to both internal and external social media programs

  6. 2 • Start learning to really listen • Mentions, sentient, employees, stakeholders, competitors • Use free tools and use trial versions of paid tools • Determine and track basic metrics • Communicate generational differences behind social media adoption • Seek outside help if necessary to build the foundation Listen

  7. 2 • Begin to understand and ask questions such as: • Who are your customers? • Where they are online? • What do they like and dislike? • What do they talk about? • What do they think of you? • How are your competitors? • What are they doing? • Where are they on the path? • What are people saying about them? Listen

  8. 2 Listening Objectives: • Obtain intelligence from everywhere and everything • You can scale back later • Identify specific friends and foes • Determine volume and conversations, share of voice, sentiment, topics tied to your company and industry • Identify potential crisis communications issues early • Identify misperceptions and inaccuracies Listen

  9. 3 • Start creating content and finding your voice • Begin to experiment - but do so carefully • Begin to engage • Share the love • Correct misperceptions and inaccuracies • Initially, respond to everything - the good and the bad • Add value - not noise • Answer questions • Provide Tips • Selflessly help people • Formally align social media activities to business objectives • Develop metrics that demonstrate the value of social media • Develop a formal plan/strategy and include relevant aspects in strategic plans of business units impacted Engage

  10. 4 • Expand content and platforms • Consider video, podcasts, mobile • Increase level of engagement • Editorial calendar - consistency is key • Establish Service Level Agreements • Who and how quickly will you respond • Begin to find ways to co-create with your customers and fans • Establish more formal reporting to senior management • Establish funding requirements going forward Influence

  11. 4 What’s an Engaging Post? • Ask open ended questions • If you were in Orlando this weekend, what would you like to do the most? • Prompt people to Like and Follow you • Like us if you wish you had the best sushi ever right now • Fill in the blank • My favorite pizza topping is ___________ • Either/Or • Which dessert for Mothers Day - Apple Pie or Crème Brule? Influence

  12. 4 Content that Builds Trust • Proof Points • External voices, expert interviews (all formats) • Testimonials • Yelp reviews, customer testimonials, employee interviews • Behind the Scenes • Webcams, tours, advocate trips • Employee Perspectives • Video interviews, human elements, employee blogs • Management • Thought Leadership, CEO podcast, videos, blogs Influence

  13. IN A NUTSHELL … • Week One: Develop a provisional plan with audiences, messages and “editorial calendar” • Week Two: Create your channels – start with three (e.g., Twitter, Facebook and blog) • Week Three: Executive your message strategy and engage, add to the conversation • Week Four: Measure and “double down” on what is working … rinse and repeat

  14. newsletter phone chat email facebook website DIRECT blog linkedin INDIRECT twitter

  15. Frequency? • Facebook– at least 1x/day • Twitter – at least 2-3x/day • Blog – at least 1x/week • YouTube – 2-3x/month

  16. SOME CONTENT IDEAS • Promote events and opportunities • Link to and share worthwhile and relevant news • Network with others, co-leverage

  17. Time Commitment?

  18. Time Commitment? 5

  19. Want to Learn More? • Mashable • Social Media Examiner • The Next Web • HubSpot • Social Media Today

  20. Q&A

  21. THANK YOU! Steve Urquhart, FOUNDER & CXO, T21 SOLUTIONS

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