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Social Media is fun . . . We ’ ll show you how!

Social Media is fun . . . We ’ ll show you how!. Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication tflagg@email.unc.edu 757- 621-9922 terriflagg. com.

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Social Media is fun . . . We ’ ll show you how!

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  1. Social Media is fun . . .We’ll show you how!

  2. Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication tflagg@email.unc.edu 757-621-9922 terriflagg.com

  3. Don’t Be Intimidated!

  4. If you can do this . . .

  5. Or this . . .

  6. or especially this . . .

  7. Then you can do this!

  8. USPS Goals • increase membership • increase sales • increase visibility and name recognition

  9. Why Social Media

  10. The unfortunate reality:

  11. Unprecedented Reach • 80% of American adults use the internet • Facebook 5 million users • YouTube 2 Billion users a DAY - 70% of which are American • Twitter: 180 million users, 600 million searches a day

  12. Social Media is Cheap • i.e. $920 for a tiny ad in a regional magazine • Social Media pages are free and easy to set up and maintain

  13. But effective • 78% of users trust peer recommendations on social media sites • Only 14% trust advertisements • 90% of non-profits are employing a social media strategy • Lupus Foundation of America’s Facebook page resulted in 584% increase in membership and 790% increase in online donations in SIX MONTHS

  14. How it works • Content attracts • People search • Networks expand • Drives to website

  15. Make it Happen • designate an administrator • create new accounts at homepages of social media sites • fill in the blanks: logo/pics, description, link to home page, tags

  16. www.facebook.com

  17. Keep your flies in the water!

  18. Keeping it Happening • content, content, content • news, internal and just plain news • resources, links! • What we know!!!

  19. The Fab Four

  20. The Fab Four

  21. Facebook • More personal, casual • About people • Photos and Video

  22. Twitter • Follow people to build a following • Teasers with links to drive to website • Retweet and reference

  23. LinkedIn • Geared towards businesses • More professional • Finding expertise, groups, Answers

  24. Videos

  25. Join don’t compete Conversation Lose control

  26. Keep Websites Up to Date!

  27. Don’t Quit!

  28. Xtras • Flickr • Links on emails and traditional marketing materials, website • Think mobile

  29. QR Codes • Will appear on all new publications • Can be used to link to courses, seminars, flyers, site • http://qrcode.kaywa.com

  30. Talk to others Restart computer Go to bed angry Google

  31. Ask me! Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters Fellow UNC School of Journalism and Mass Communication tflagg@email.unc.edu 757-621-9922 terriflagg.com

  32. Resources • Levinson and Gibson, Guerilla Social Media Marketing, 2010 • Brogan, Social Media 101, 2010 • Madia, The Social Media Survival Guide for Nonprofits and Charitable Organizations, 2011 • socialmediatoday.com • hildygottlieb.com

  33. Addendum • I am available to any squadron or district that wants help setting up their own pages • I am also available for ½ hour segments at Jacksonville Annual Meeting • Sign up at: http://www.usps.org/national/membership/Social_Networking_Seminars_2012_Annual_Meeting.html

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