Download
symbolic n.
Skip this Video
Loading SlideShow in 5 Seconds..
Symbolic PowerPoint Presentation

Symbolic

150 Vues Download Presentation
Télécharger la présentation

Symbolic

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Symbolic PleaseMeet: RachelYoungblood, TinaJones, SonyaHarner, DaleCobb, MarcoMoyers, &SeanNorton

  2. How Symbolism Affects Us… • Carry powerful intellectual and emotional messages • Speak to both the mind and heart • Focuses on how people make sense of the world • Main concern – meaning, belief, & faith

  3. Basic building blocks of our culture • We do not recognize other cultures as our own and may treat them with hostility • Can be viewed as positive or negative

  4. Focuses on what is meant and how it is interpreted • Organizations are judged as much on appearance as outcome • Gives clarity and provides direction

  5. Symbolism in Successful Organizations • Use of stories • Balance of seriousness with play • Encourages rituals and ceremonies

  6. Symbolism is a Company’s Success • Symbolic elements are the heart of a company • Symbolic elements are the real secret to success • Effective leaders us symbols in leadership style

  7. Characteristics of the Symbolic Frame • Organizational • Action • Theatrical

  8. Organizational Characteristics • Myths, Vision, and Values • Heroes and Heroism • Stories and Fairy Tales • Rituals • Ceremonies • Metaphor, Humor, and Play

  9. ActionCharacteristics • Becoming a Member • Diversity • Example not Command • Specialized Language • Stories Humor & Play • Rituals & Ceremonies • Informal Cultural Players • Soul

  10. Theatrical Characteristics • Meetings • Planning • Evaluation • Collective Bargaining • Power • Managing Impressions

  11. The Good & Bad of Symbolism Symbols are the basic building blocks of culture that people shape to fit certain circumstances. Harley Davidson Eagle w/ American & Rebel Flag ACoca-Colaadvertisementdating1925

  12. Hope & Faith + - • Sustain hope & faith • Shapes thoughts, emotions, & actions • Stimulate energy • Offers comfort

  13. Symbolism in Culture + - • Embrace spiritual magic symbols represent • Ritual • Ceremony • Difference of meaning in various countries • We become skeptical due to constant overbearing advertising • Some logos are prohibited in other countries if they have a similar logo there that they are familiar with

  14. As a Company…. + - • Shared language • Mission Statements • Cost • Difficulty establishing a defining logo for new businesses • We become skeptical due to constant overbearing advertising • Overuse of Loyalty Card

  15. What Contributes to Symbolism? • Finding Direction • Positive Behavior • Maintaining Image of Accountability • Hebrews 4: 12-13

  16. Contributes Faith as an Ethical Value • Mourns the Past and Contributes to the Future

  17. Eagle Group • Confidant • Priest • Mother Superior

  18. Symbolism of the Cross • The Way, the Truth, and the Life • Mark 10:21 • The cross is a symbol for Christianity • Luke 9:23

  19. Every Company Has A Background Commonlymisinterpretedasacheckmark Nike – - The Swoosh - Represents accuracy, speed, approval, & accurateness Developed in 1964 Designed by Carolyn Davis for $35.00

  20. McDonalds – The Golden Arches – Represents the passage way, good fortune, and welcoming

  21. McDonaldsoriginaldesign from1958byGeorgeDexter

  22. Coined the “Golden Arches” by Jim Schindler in 1962

  23. Yellow or Green? Could we still call it the Golden Arches? In Europe, McDonalds is going to change the color of the arches from yellow to green to promote a more eco-friendly image.

  24. SymbolsforSuccess The Evolution of the Symbol….

  25. Symbols As Part of Business Culture