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U.S. Polymers in Personal Care Markets Changing Fashion Trends Drive Demand for Innovative Materials. “An innovative polymer ingredient can add novelty-value to products and allow for unique marketing claims, thus justifying premium pricing of a product.". Chemicals and Materials Group.
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U.S. Polymers in Personal Care MarketsChanging Fashion Trends Drive Demand for Innovative Materials “An innovative polymer ingredient can add novelty-value to products and allow for unique marketing claims, thus justifying premium pricing of a product." Chemicals and Materials Group
Industry Trends • Higher focus on identifying the immediate and end-customer's needs • Regulatory issues arising from individual state regulation and legislation continue to mould the product development efforts of the personal care raw material manufacturers • Specialty raw material supplier base in the U.S. consolidating • Increased global operations among personal care product manufacturers • Greater demand for ‘feel-good’ value-priced and convenience products
Market Segmentation Conditioning Polymers • By product type – Silicones, Polyquaterniums, Conditioning Proteins • By end application – Hair Care, Skin Care, Bath and Shower Rheology Control Polymers • By product type a) Synthetic: Acrylic-based, Carbomer Type, Others b) Organic: Cellulose-, Starch-, Glucose-, Natural Gum-based, and Others
Market Segmentation(Cont’d) Rheology Control Polymers • By end application – Hair Care, Skin Care, Bath and Shower, Color Cosmetics, Baby Care Hair Fixative and Styling Polymers Hair Fixative and Styling Polymers • By product type – Acrylic-based, Polyurethanes, For Low VOC Formulations, Polyvinylpirrolidine/Vinyl Acetate (PVP/VA) , Gantrez • By end application – Hair Spray Products, Gels/Mousses, Others
Key Features • Detailed insights into recent developments and trends • Drivers, restraints, challenges, and strategic recommendations • Analyst insights on ‘emerging technologies' in U.S. polymers market for personal care • Market forecasts and opportunity analysis • SWOT analysis for companies and technologies
What We Offer • Coverage: The United States • Proven methodology encompassing extensive primary and secondary data and research • Focused information and strategies that cover business and technology issues • Credible data and analysis highlighting industry dynamics • Winning strategies to help you create precise business plans
Who Will Benefit? Current Market Participants • Find out how you compare with the competition • Assess current and future drivers and restraints • Determine and exploit new market share opportunities New Entrants • Analyze challenges associated with the industry • Calculate time scales for strategy implementation • Position yourself to capitalize on the market’s unmet needs Investment Community • Analyze long-term strategies of market participants • Determine which participants will outperform the competition • Assess attractiveness of investing in the polymers market
Key Market Participants • Akzo Nobel Polymer Chemicals • Arch Personal Care • Arizona Chemicals • BASF Corp. • Ciba Specialty Chemicals • Croda, Inc. • Degussa-Goldschmidt • Dow Corning • GE Silicones • National Starch • Noveon • International Specialty Products • Rhodia • Rohm and Haas Co. • The Dow Chemical Co.
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