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Discover the essential services offered by a Convention and Visitors' Bureau (CVB) and how it can make your event more successful. Learn why UIA is advocating for CVBs and why their services are free of charge.
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UIA Associations Round Table Asia-Pacific 2018 What is a CVB – and why you need to know! Clara Fernández López, External Relations Manager UIA
What is a CVB... What is a CVB and why is its service free of charge for you? What services can you get from a CVB? Why could your event be more successful with the support of a CVB? Why is UIA telling you this?
What is a CVB... ... a Convention and Visitors’ Bureau (or a CB) • 51% of international associations worldwide are not familiar with the services offered by a CVB • only 14% have used the services of a CVB in the past 5 years
What is a CVB... A not-for-profit organization primarily funded by its local government Mission promote the long-term development and marketing of a destination Focus on Convention sales Tourism marketing Services
What is a CVB and what can a CVB do for you? Best first contact for your association’s events planning Neutral advice, local support, free of charge congress venues hotels facilities, accessibility and transportation attractions, restaurants and activities
What is a CVB and what can a CVB do for you? Assistance in preparing and presenting bids Open for the association a network of local services and suppliers Give assistance to local members and organizing committees Promote and market your event and your association’s work
...and why is the CVB‘s service free of charge for you? Your association’s events matter! Associations are partners of the meetings industry Destination marketing through associations’ events Associations’ headquarters in destinations Long-term financial impact of association’s events at the destination
What services can you get from a CVB? Promotional services Site inspections and bookings Your local partner for suppliers Support around your meeting programme tours, special venues, sightseeing welcome packages Your link to local authorities
Why could your event be more successful with the support of a CVB? Ask the CVB for something different! Ask the CVB for contacts to the academic world Legacy programmes Community engagement Skills development
Why is UIA speaking up for CVBs? Power of networking Efficency of non-governmental networks / organizations Relevancy of congresses and meetings for associations’ work
UIA Associations Round Table Asia-Pacific 2018 THANK YOU! And join us with your questions an your experience! Clara Fernández López, External Relations Manager UIA