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SSR TIME

SSR TIME. College Prep 4-9-13. Hooks. Anecdote. A short and amusing or interesting story Topic: Change “When I was young Pluto was a planet. Everything changes.”. Provocative Statement. A statement that provokes the reader. Topic: Democracy

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SSR TIME

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  1. SSR TIME College Prep 4-9-13

  2. Hooks

  3. Anecdote • A short and amusing or interesting story • Topic: Change • “When I was young Pluto was a planet. Everything changes.”

  4. Provocative Statement • A statement that provokes the reader. • Topic: Democracy • “Democracy doesn’t work in a country the size of the United States.”

  5. Insightful Quote • A quote that directly relates to a writers topic. • Topic: Revolution • Sam Adams once said “It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people's minds.”

  6. Challenging Assumption • A statement that defies a commonly held belief. • Topic: Fast Food • Many people say fast food isn’t healthy, but it is.

  7. Simile or Metaphor • A comparison between two unlike things. • Topic: The Importance of Cellphones • To most people, a cell phone is as important as the air they breathe.

  8. Start with a Dilemma • A problem that directly relates to the topic. • Topic: Being a Responsible Student • Deciding to stay home and do my homework was one of the hardest decisions of my life.

  9. Remember RAFT? • Role: “What is your role?” • Or, “Who are you to these people?” “What are these people going to think about you before you start?” • Audience: “Who are you talking to?” • Or, “What do these people want to hear?” • Format: “What kind of writing are you doing?” • Or,…yeah that’s pretty much it. • Topic: “What is the main idea?” • Or, “What are you trying to get?”

  10. Watch me raft this commercial • Here we go!!!!

  11. RAFTness • Role: “What is your role?” • Or, “Who are you to these people?” “What are these people going to think about you before you start?” • Old Spice: • We want to sell our product. • People will recognize us from our commercials. They will know that we usually do funny ones.

  12. RAFT • Audience: “Who are you talking to?” • Or, “What do these people want to hear?” • We are talking to men, ages 18-40ish • We know that these men like to laugh (generally accepted throughout advertising). We also know that these men are motivated by their love of the ladies.

  13. RAFT • Format: “What kind of writing are you doing?” • Or,…yeah that’s pretty much it. • This is a commercial. • This means that we will have to be visual…therefore, our argument (that Old Spice is the thing to buy) must contain visual representations. • Because our audience likes the ladies and this is a visual medium, we need to have good looking ladies.

  14. RAFT • Topic: “What is the main idea?” • Or, “What are you trying to get?” • We want men to buy our product!!!!!

  15. Given all this info…what is our hook? • So what does our hook do???? • “There was something about him. Something that set him apart from the others.” • A good looking lady will say it.

  16. Lets try one together… • Vidja

  17. Lets giver a shot • Role: “What is your role?” • Or, “Who are you to these people?” “What are these people going to think about you before you start?”

  18. RAFT • Audience: “Who are you talking to?” • Or, “What do these people want to hear?”

  19. RAFT • Format: “What kind of writing are you doing?” • Or,…yeah that’s pretty much it.

  20. RAFT • Topic: “What is the main idea?” • Or, “What are you trying to get?”

  21. Try this one on your own • Vidja

  22. Remember RAFT? • Role: “What is your role?” • Or, “Who are you to these people?” “What are these people going to think about you before you start?” • Audience: “Who are you talking to?” • Or, “What do these people want to hear?” • Format: “What kind of writing are you doing?” • Or,…yeah that’s pretty much it. • Topic: “What is the main idea?” • Or, “What are you trying to get?”

  23. WHAT IS THE HOOK?!?!?!? • What draws in the target audience?

  24. Now its your turn… • Your job: Come up with “commercials” for your products. (groups of 4) • You will receive two • You must: RAFT your products and your companies • Research into what your company does, is, is like, sells, and their past commercials is a must. • MOST IMPORTANTLY!!!!!: you must use the RAFT information to come up with a HOOK! (one of the five we went over). • You will have to make a storyboard to plan your commercial • You might want to avoid things that YOU cannot do with a computer and movie maker • On the back, you must write your raft information and JUSTIFY your hook choice based on that information.

  25. If you don’t finish… • You have to finish for homework. • Bring these in tomorrow…There WILL BE a competition and rewards. • Hopefully, this will help you write hooks for your papers from now on…AND IT SHOULD BE FUN!!!!

  26. Groups and Products • Get into groups… • You must pick one products…But only two teams can have the same product. • Therefore…first come, first serve READY?!?!?!?!?!

  27. Product Pairs • #1 Rolex and Subaru • #2 Cover Girl and Crayola • #3 Huggies and PS3/Xbox • #4 Jimmy Dean Sausage and Apple/PC • #5 Hot Pockets and Lazy Boy

  28. Now its your turn… • Your job: Come up with “commercials” for your products. (groups of 4) • You will receive two • You must: RAFT your products and your companies • Research into what your company does, is, is like, sells, and their past commercials is a must. • MOST IMPORTANTLY!!!!!: you must use the RAFT information to come up with a HOOK! (one of the five we went over). • You will have to make a storyboard to plan your commercial • You might want to avoid things that YOU cannot do with a computer and movie maker • On a separate sheet of paper, you must write your raft information and JUSTIFY your hook choice based on that information.

  29. YOUR TURN AGAIN!! • Using your body paragraphs about alcohol, rewrite a sentence using adjectives out of order. • Share it up…. • We want to hear what your sentence was originally AND what it is now.

  30. Painting with Action Verbs • Verbs: action words…words that indicate movement • By eliminating PASSIVE VOICE and reducing “to be” verbs, writers can energize action images. • Verbs of passive voice communicate no action. • Typically, passive voice verbs require the help of a “to be” verb.

  31. First…what are “to be” verbs • “To be” verbs: • is • am • are • was • were • be • being • been

  32. What’s Wrong With This? • 1. The “to-be” verbs: is, am, are, was, were, be, being, been are state of being verbs, which means that they unduly claim a degree of permanence. For example, “I am hungry.” For most Americans, hunger is only a temporary condition. • 2. The “to-be” verbs claim absolute truth and exclude other views. “Classical music is very sophisticated.” Few would agree that all classical compositions are always sophisticated.

  33. What’s Wrong With This? • 3. The “to-be” verbs are general and lack specificity. A mother may tell her child, “Be good at school today.” The more specific “Don’t talk when the teacher talks today” would probably work better. • 4. The “to-be” verbs are vague. For example, “That school is great.” Clarify the sentence as “That school has wonderful teachers, terrific students, and supportive parents.” • 5. The “to-be” verbs often confuse the reader about the subject of the sentence. For example, “It was nice of you to visit.” Who or what is the “It?”

  34. Passive Voice Examples • “The runaway horse was ridden into town by an old, white-whiskered rancher.” • “The grocery store was robbed by two armed men.” • Notice how the word “by” signals the noun performing the action. Passive voice can weaken images by freezing the action. • How could we fix these????? • Write them on your exit ticket.

  35. Fixes • We swap out our “to be” verbs (“was ridden” and “was robbed”) • “The old, white-whiskered rancher rode the runaway horse into town.” • “Two armed men robbed the grocery store.”

  36. More passive voice • Even when not used as a part of a passive voice, “to be” verbs slow the action and tend to link complements that TELL. (SHOW DON’T TELL!!!!) • We can improve our writing (“effective word choice”) when we replace as many “to be” verbs as possible. • Action verbs replace still photos with motion pictures. • “The gravel road was on the left side of the barn.” • “The gravel road curled around the left side of the barn.”

  37. Our turn • Change our passive sentence into and active sentence using action verbs. • “The biker was in the air.” • Pic #1

  38. Our turn • Change our passive sentence into and active sentence using action verbs. • “The car is on fire.” • Pic #2

  39. Our turn • Change our passive sentence into and active sentence using action verbs. • “The cop was killed by the explosion.” • Pic #3

  40. But…. • Not ALL “to be” verbs can be eliminated…if we cannot easily replace our “to be” verb, maybe it belongs in the sentence.

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