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The Bulgarian Helsinki Committee

The Bulgarian Helsinki Committee (BHC), established in 1992, is Bulgaria's leading human rights NGO. It monitors human rights, advocates, and offers legal support, focusing on marginalized groups including ethnic minorities, refugees, women, and those with disabilities. Despite its vital work, BHC faced challenges such as poor public image, limited media coverage, and outdated communication methods. To address these issues, BHC has revamped its communication strategy to include a modern website, active social media engagement, more visible campaigns, and collaborations with journalists and artists, enhancing its outreach and effectiveness.

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The Bulgarian Helsinki Committee

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  1. The Bulgarian Helsinki Committee And How We Changed Our Communication Strategy

  2. Basic Info • The BHC - the strongest human rights NGO in Bulgaria • Founded in 1992 • Monitoring human rights; advocacy and campaigning; legal support • Focus on ethnic and religious minorities, refugees and migrants, women’s and children’s rights, people with mental disabilities, prisons; freedom from discrimination, freedom from torture, freedom of speech and access to information.

  3. Problems with BHC’s Public Image • Not enough media coverage • Lack of knowledge about the broad scope of activities of the BHC • ‘Fundamentalists’ • Too ‘expert’ language • Not enough visible campaigns

  4. Problems with BHC’s Public Image • Very old and unfunctional website • No approach to the new media • No possibility to ‘join’ the BHC • Till recently - no PR strategy, no PR person • The ‘press release’ method

  5. BHC’s New Communication Strategy • New website: - modern design • integration with social networking sites • blog • a strong multimedia section • more visible campaigns; letter-writing campaigns • join

  6. BHC’s New Communication Strategy • Social Networks: • Facebook account • Twitter account

  7. BHC’s New Communication Strategy • Working with the media: • more information, more often, in the most effective way possible (from a well-written press-release, to a flash-mob) • working with concrete journalists on concrete topics • working with bloggers

  8. BHC’s New Communication Strategy • Linking human rights with art: • Short films • Photo stories, exhibitions • Literature

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