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Enron North America Gas Trading Goals 2001

Financial and market objectives for Enron's gas trading division in 2001, emphasizing EBIT targets, cost reductions, customer deal flow, and strategic outsourcing. Strategy includes market analysis, coverage goals, and regulatory focus.

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Enron North America Gas Trading Goals 2001

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  1. Enron North America Central Gas Origination & Trading 2001 February 12, 2001

  2. Income Statement - ($000s)

  3. Balance Sheet ($000s)

  4. 2001 Goals & Objectives • Financial • Meet EBIT target and revenue mix between Origination and Trading • $80 mm EBIT • ROCE > 25% • Cost • 15% reduction in travel and entertainment, consulting, controllable infrastructure and Other Expenses versus budget. • Market Deliverables • Customer Deal Flow • Increase customer transactions • < 1 Month • > 1 Month • Develop new customers • Increase transaction diversity/product development • Increase overall volumes • EOL Specific • Develop new customers • Regional • Class • Increase overall trades and trades per customer • Increase overall volume

  5. 2001 Goals & Objectives • Market Deliverables (Continued) • Strategic Outsourcing/Customer Asset Management • Increase Management and Control of Strategic/Targeted Customer • Assets • Obligations • Procurement • Market Perspective Profile • State • Regulatory • Infrastructure • Customer • Individual • Class • Strategy • Set specific coverage goals by region and customer class by March 6, 2001. Implement matrix coverage in a conjunctive effort between Origination and Trading. • Determine customer asset and service territories providing optimal corridor access to West, North East and Central regions. • Execute a portfolio of customer transactions to create a connected market area network of information.

  6. 2001 Goals & Objectives • Strategy (Continued) • Monitor macro market transformations and create products specific to evolution by focusing on effected commodities due to: • Transforming Regulation • Transforming wholesale customer base • Transforming asset requirements/usage • Develop and implement pipeline strategy in support of traded products and services with key Midwest pipelines and customers. • Employ a FT regulatory staff member to focus on wholesale market strategies and implement a pro-active wholesale regulatory agenda. • Build Gas Fundamental database specific to: • Customers • Regulatory

  7. Central Region Customer Coverage ND MN SD WI MI enovate IA NE OH IL IN MO KS Pipelines OK AR

  8. Minnesota, N.Dakota and S.Dakota

  9. Iowa, Missouri and Nebraska

  10. Arkansas, Kansas, and Oklahoma

  11. Arkansas, Kansas, and Oklahoma Continued

  12. Wisconsin

  13. Illinois

  14. Michigan

  15. Indiana and Ohio

  16. Pipelines

  17. enovate

  18. enovate Continued

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