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Discover trends through data analysis on US broadband penetration, UK album sales, smartphone usage, youth behavior, luxury brands, and past patterns. Explore global influences and emerging technologies like QR codes and NFC payments across regions and industries. Learn from successful marketing strategies like Nike's location-based surprises and Jimmy Choo's treasure hunt. Dive into the intersection of technology, consumer behavior, and industry shifts to anticipate what's next. Find valuable insights in this trend analysis.
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People are social – they like to do what other people are doing
Spot Trends in Data • US Broadband Penetration
& See the impact this has on other things • US Broadband Penetration Vs. Album Sales
One current UK Trend • Smartphone Penetration in the UK
What is this likely to lead to? • Look abroad • Look at youth • Look at luxury • Look at the past
Look abroad • QR codes in Asia
Look abroad • & in the UK
Look abroad • NFC Payments & Vending in Asia & the US
Look abroad • NFC is now in the UK
Look at youth • Nike’s Destroyer Burrito – location-based surprise
Look at youth • & for a broader audience
Look at luxury • Jimmy Choo’s Treasure Hunt
Look at luxury • The treasure hunt mechanic is now used by lots of brands
Look at the past • Let’s Buy It was before it’s time
Look at the past • Now the time is right
Look at what’s expensive • Can technology make it cheaper?
What could be possible • When… • Everyone has a smartphone • Everyone has access to online video • Everyone uses social media • Everyone is easily contactable • Technology has never been cheaper • But education, food, transport & accommodation have never been more expensive
Where to look Plus hundreds of blogs!