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Trends Spotter: Insights on Data, Broadband, and Smartphone Penetration

Discover trends through data analysis on US broadband penetration, UK album sales, smartphone usage, youth behavior, luxury brands, and past patterns. Explore global influences and emerging technologies like QR codes and NFC payments across regions and industries. Learn from successful marketing strategies like Nike's location-based surprises and Jimmy Choo's treasure hunt. Dive into the intersection of technology, consumer behavior, and industry shifts to anticipate what's next. Find valuable insights in this trend analysis.

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Trends Spotter: Insights on Data, Broadband, and Smartphone Penetration

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Presentation Transcript

  1. How to spot trendsDan CalladineAegis Media

  2. People are social – they like to do what other people are doing

  3. Spot Trends in Data • US Broadband Penetration

  4. & See the impact this has on other things • US Broadband Penetration Vs. Album Sales

  5. One current UK Trend • Smartphone Penetration in the UK

  6. What is this likely to lead to? • Look abroad • Look at youth • Look at luxury • Look at the past

  7. Look abroad • QR codes in Asia

  8. Look abroad • & in the UK

  9. Look abroad • NFC Payments & Vending in Asia & the US

  10. Look abroad • NFC is now in the UK

  11. Look at youth • Nike’s Destroyer Burrito – location-based surprise

  12. Look at youth • & for a broader audience

  13. Look at luxury • Jimmy Choo’s Treasure Hunt

  14. Look at luxury • The treasure hunt mechanic is now used by lots of brands

  15. Look at the past • Let’s Buy It was before it’s time

  16. Look at the past • Now the time is right

  17. Look at what’s expensive

  18. Look at what’s expensive • Can technology make it cheaper?

  19. What could be possible • When… • Everyone has a smartphone • Everyone has access to online video • Everyone uses social media • Everyone is easily contactable • Technology has never been cheaper • But education, food, transport & accommodation have never been more expensive

  20. Where to look Plus hundreds of blogs!

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