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Promoting Research Online:. Dispatches from a Research Center. Outline: How to Promote Research in an Organized Manner. Intro: Who We Are and What We Did Step 1: Gather the Knowledge You Need Step 2: Foster Buy-In and Create Plan Step 3: Plan Action (Creation & Organization)
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Promoting Research Online: Dispatches from a Research Center
Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)
Stef – Multimedia Specialist Aaron – Science Writer
Who We Are and What We Do but… rather…
Who We Are and What We Do Our funders said = but… how does math keep kids off drugs?
Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)
Gather Knowledge: Audiences At least 2: likely 3: or 4:
Gather Knowledge: Your Audience • Researchers like 2 things • Theory and Data • (also sweet tech gear and high fashion)
Gather Knowledge: Theory “Can’t I just do my job?” • Beyond design & content • Comprehensive: organizing, writing, presenting • Probably not your field
Gather Knowledge: Theory! Diffusion of Innovation Theory explained hastily Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice 19 (5), 503-518.
Gather Knowledge: Theory! Diffusion of Innovation Theory Knowledge Persuasion Decision Implementation Confirmation
Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability
Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability
Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability
Knowledge Gathered • ID Audiences • ID Products • Select theoretical framework
Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)
Foster Buy-in: The Meeting • Internal stakeholders • Anyone who can help • Anyone you will have to serve Whom?
Foster Buy-in: Understand Researchers’ Needs • Lessen burden • Increase value • Develop trust
Foster Buy-in: Communicate Your Needs • Why are you doing this? • What are your goals? • What do you need from the researchers?
Foster Buy-in: The 7 Deadly Sins Approach ENVY PRIDE GREED/GLUTTONY LUST SLOTH WRATH
Create Plan: Meeting Products Plan Goals Tasks Responsibilities
Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)
From Plan to Action • Science writing vs. scientific writing
From Plan to Action • Usability Testing • Any > none • For disagreements, + 1