persuasive devices

1. persuasive devices Propaganda Techniques

2. Lesson Goals Define, identify, and create examples of persuasive devices including: • bandwagon • loaded terms • testimonial • name-calling

3. Essential Questions How does recognizing propaganda devices make you a better shopper and decision marker?

4. TheLesson Today we will complete two activitieswith persuasive devices including: • Create an organizer defining the four persuasive devices. • Use response cards to determine which persuasive device is being used.

5. Hook Using Real World Examples Each one of the following cell phone advertisements uses a different persuasive technique. Think about what the advertisers are doing to get you to buy the cell phone as you watch each commercial.

6. Taco Party (AT&T) bandwagon

7. HTC You Ad loaded terms

8. Apple Santa Claus name calling

9. First Official iPhone Ad testimonial

10. Discussion – Answer these with your partner. • Which advertisement had someone famous? • Which advertisement had someone who wanted to join the group? • Which advertisement made fun of someone else? • Which advertisement had loaded terms?

11. Graphic Organizer On the blank space provided fill in the correct persuasive device for each definition. Write a short example for each.

12. Bandwagon encourages the hearer to think that because everyone else is doing something, you should too or you will be left out.

13. Testimonial is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate.

14. Loaded Terms is when words that have strong emotions are used to promote a person or product.

15. Name-Calling is the use of placing negative labels on a person or item. It is used to create fear and arouse prejudices in the hearers.

16. Name the Propaganda Technique (Categorization)Use your response cards to show which persuasive device is being used.

17. Name this propaganda technique. An expert from Nevada explained that when rivers are dammed for water power, it destroys beautiful valleys.

18. Answer testimonial

19. Name this propaganda technique. All trails lead to ice-cold

20. Answer loaded terms

21. Name this propaganda technique. The New Zealand Air Force used Disney artwork on the aircraft. The message says Mickey Mouse, proprietor of "M. Mouse Loans" says: "The Axis is Living on Borrowed Time, An' We're Gonna Foreclose."

22. Answer testimonial

23. Obama Ad

24. Answer name-calling

25. Name this propaganda technique. The jeans that built America

26. Answer loaded terms

27. Name this propaganda technique.

28. Answer bandwagon

29. Name this propaganda technique. Papa John’s – We believe better tasting ingredients makes a better tasting pizza.

30. Answer loaded terms

31. Name this propaganda technique. M&Ms melt in your mouth, not in your hand.

32. Answer loaded terms

33. Name this propaganda technique.

34. Answer testimonial

35. Name this propaganda technique. Your teenage daughter asks: “Everyone else is camping overnight without chaperones, so why can’t I?”

36. Answer bandwagon

37. Quiz On a piece of notebook paper, number your paper from 1 to 10 for the following quiz questions. For each of the 10 examples you must identify the persuasive device which is being used in the advertisement.

38. Name this propaganda technique. 1.

39. Name this propaganda technique. 2. It’s alright for me to cheat on my taxes because everyone else does it.

40. Name this propaganda technique. 3. This grand touring vehicle concept is as at home in the city as it is in more wide open spaces, like country lanes meant for performance driving.

41. Name this propaganda technique. 4.

42. Name this propaganda technique. 5.

43. Name this propaganda technique. 6.

44. Name this propaganda technique. 7.

45. Name this propaganda technique. 8. Michael Jordan says he loves to eat Ball Park Franks Hot Dogs.

46. Name this propaganda technique. 9. Slip away into paradise with this luxury cruise ship to an exotic island in the glistening ocean.

47. Name this propaganda technique. 10.