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從 iPhone 談起

從 iPhone 談起. 陳秋風 Peter C. F. Chen peter@epoxy.com.tw. (innovative) Phone. Smartphone iPod… Haptics MEMS integrated NAND flash SSD iTunes Sync… Infinitive tools…. iPod…. iTunes Library Access Videos Songs Movie Lyrics Album Artwork App Store Podcast iTune U iBookstore iAd

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從 iPhone 談起

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  1. 從 iPhone 談起 陳秋風 Peter C. F. Chen peter@epoxy.com.tw

  2. (innovative) Phone • Smartphone • iPod… • Haptics • MEMS integrated • NAND flash SSD • iTunes Sync… • Infinitive tools…

  3. iPod… • iTunes Library Access • Videos • Songs • Movie • Lyrics • Album Artwork • App Store • Podcast • iTune U • iBookstore • iAd • Capactive Touch Controls • iPod with MEMS sensors • Digital content business

  4. iTunes Platform

  5. Linked with Mac/PC

  6. Mobile Device Market • World Sales Millions of Units

  7. SWOT Analysis strengths weaknesses High price / high end Sensors No UMTS Style/Brand Limited distribution channels User base First mover Rich UI Unsafe for corporate use? Missing features Hype Migrate people to Apple Similar devices Port existing apps Highly developed market New social device Distribute iTunes content opportunities threats

  8. iPhone initiative • IT Expertise • Business Innovation • Timing to Action • Evolution • iMac • Mac OSX • App Dev SDK • iTunes Player • iTunes Store • Podcast • iTunes U • App Store • iBookstore • iAd • iCreditCard • iRFID • iHealth • iAutoCar • iRobot • iProcess • iKnowledge • iLifeContent • iPod • iTunes • iPhone • iPad • iCloudProfiling • PASemi; Intrinsity; ARM • NAND SSD • Haptics • Battery + PV • MEMSMobile

  9. Level of Interconnect • Electronic Systems are integrated with components interconnected by conductors • Level 0… wafer level • Level 1… chip level • Level 2… board level • Level 3… intranet level • Level 4… internet level • Level 5… power level

  10. Level of Human Communication • Language as vital survival tool • Book on paper • Telephone • Multimedia • Internet • Web Space • Social Networking

  11. Cloud Apps • Google maps with street view • Facebook • Evernote • SugerSync • TED.com • WolframAlpha.com • Skywatch • SketchBook • smule.. Office Mindmapping News Magazine Game Radio, TV Tools…

  12. iPad now, Netbook

  13. Many Thanks

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