Who we are… What we do…

1. Who we are…What we do… Provider of Marketing Engineering

2. Company Profile As of Jan. 2012 Company Borders Incorporated (Borders, Inc.) URL http://borders.jp/ Established September 1, 2006 Capital 15,000,000 yen ( approx. USD181k, EUR135k ) Management Team- Ikuo HAGINO, Founder and CEO - Kazuhiro ABE, Managing Director - System Development- Kimikazku MIYASHITA, Managing Director - Marketing Research # of employee 25 Headquarters KOSUGI Building 7F, Shinjuku 1-28-11, Shinjuku-ku, TOKYO Borders is an official member of Japan Marketing Research Association (JMRA), and a private member of ESOMAR. Officially approved as a firm which takes appropriate measures to protect personal information.

3. About Borders Provider of Marketing Engineering We aim to assist the marketing strategy needs of our clients through the use of engineering tools in consulting, development and providing the infrastructure, and ultimately lead our clients to success. Marketing Research System Solution Marketing Engineering Consulting R&D of Next Generation Marketing Science and Analysis Online Research Infrastructure and Platform Service

4. ＰＯＳＴ(Professional Online Survey Tools) P O S T (Professional Online Survey Tools) is an integrated application which possesses all the features needed for professional online marketing research. Marketing research companies Marketing firms Community/ Membership group management companies End client Sales and provider of research Internet Internet ・ＡＳＰ （Our server） ・Package implementation（Your existing server） Utilizing Borders Consumer Panel for creating cost reduction and quick operation Enable set up complicated questionnaire logics for professional purpose Ease of use and quick setting by AjaxTechnologies Satisfy requirements from professional researcher and marketers in terms of questionnaire logic setting , fieldwork operation POST clients can access Borders Consumer Panel via POST. This enable POST clients to operate large sample size survey Enable ease of use and quick setting with the interface of GUI and affluent of Ajax technologies.

5. Operations and Clients System development service • Develop and deliver the integrated online research systems for marketing research firms and manufactures. • Develop the customized research tools on demand. Data collection services/ Customized research service • Deliver the data collection services to both the marketing research firms and manufactures by 1,500 projects / annually. • Develop and deliver the customized research projects directly to manufactures by20 projects annually. • Specialized in Fast customer feedback survey, Package design evaluation, Web Repertory Grid Method, Customer satisfaction study, and Concept evaluations. Methodologies applied are data analysis based on statistic approach (i.e. multi-regression model, conjoint analysis, PSM and so on).

6. Development of Next Generation Online Research Tool Showcases: - next-gen research methods & engineering solutions - partnership of clients & many survey operations. ◆WebRepertory Grid Method ◆WebCreative Evaluation (Balloon) Laddering and Evaluation grid method function are loaded. ◆Text Mining Tool “rGrid” ◆Online research with text-to-speech software As an option to the regular online survey, this service utilizes the speech synthetic technology to offer questions read out to the respondents. This will effectively prevent respondents from misinterpreting or misreading the questions and reply options.. Tool tabulating open answers and statement notes by tree 当サービスはHOYA株式会社の ペンタックス音声合成ソフトウエア「VOICE TEXT」を導入しおります。 Supported by PENTAX

7. “Borders Consumer Panel” for Marketing Research Borders Panel is a group of large and high quality consumers from the general public assembled by Borders in collaboration with Japan’s selected marketing websites for research purposes. It is a high quality panel strictly guided by our monitor quality management scheme. Total : 609,877 Average reply rate is over 35％! ※Reply rate 48 hours after distribution (as of May 2010)

8. Our Services System Solution ≪Marketing Dashboard Development≫　 ≪Online Research System≫ ≪Portal Research Data≫　 ≪Development of Next Generation Online Research Tools≫ ≪Online Research System≫ Data Supply Customize ≪Marketing and Consulting≫　 ≪Borders Panel≫　 ≪Dinner Syndicate Data≫　 ≪Next Generation Research Laboratory≫　 ※700,000 consumers across Japan ≪Outsourcing Research Activities≫　 Recruiting, Fieldwork operation, Data Setting Tabulation, Analysis Human Resources

9. Operations and Clients System development service • Develop and deliver the integrated online research systems for marketing research firms and manufactures. • Develop the customized research tools on demand. Data collection services/ Customized research service • Deliver the data collection services to both the marketing research firms and manufactures by 1,500 projects / annually. • Develop and deliver the customized research projects directly to manufactures by20 projects annually. • Specialized in Fast customer feedback survey, Package design evaluation, Web Repertory Grid Method, Customer satisfaction study, and Concept evaluations. Methodologies applied are data analysis based on statistic approach (i.e. multi-regression model, conjoint analysis, PSM and so on). Clients • Research firms: the middle-class and competitive marketing research firms. • Marketing firms: Advertising / Marketing planning / Design/ Printing and etc. • Manufactures: Beverage/ Alcohols/ Foods/ Packaging/ Broadcasting (Cable TV)

10. Leadership Team Ikuo HAGINO(Mr.) – Founder and CEO Ikuo HAGINO founded BORDERS in 2006. He is responsible for leading the company’s long-term strategy and system development, consumer panel development, and sales. Previously, Ikuo Hagino leaded wide array of web based projects in an entrepreneurial web design firm and launched the online-survey team. He started his professional career as a system engineer with SECOM, Japan’s leading security system and service company. He earned a bachelor’s degree and a master degree both in ergonomics from School/ Graduated School of Design, Kyusyu University (former Kyusyu Geiko Univ). KazhiroABE (Mr.) – Managing Director, System Development Kazuhiro ABE has worked with BORDERS since founded. He is responsibility for the system integration and leading crowd computing. Previously, he has implemented many web site design and development as a project manager in an entrepreneurial web design firm. He started the programming in 1981 with BASIC language and was a cutting-edge system engineer and programmer of the package software for the financial sector and government at a leading system integration company. Kimikazu MIYASHITA (Mr.) – Managing Director, Research and Marketing Science Kimikazku MIYASHITA joined BORDERS since founded. He is responsible for research operation and methodology development utilizing IT tools and marketing science. He started his professional career at research division of Japan Jiji Press and moved to Japan CRS (Central Research Services), a authority of public-opinion survey. He is specialized in research and survey for national/ local government, foods, and medicals. He is very familiar with marketing science and statics methodologies. He earned a bachelor’s degree in social science from Hitotsubashi University.