INTUIT; Consipiracy of Change (Book: Managing Change; Cases and Concept, Todd D Jick & Maury A Peipert, second editi

1. INTUIT;Consipiracy of Change(Book: Managing Change; Cases and Concept, Todd D Jick & Maury A Peipert, second edition, McGraww Hill, pages 3 – 12)

2. Learning Objectives • Describing a problem in Intuit Inc. • Analyzing the needed of change in Intuit Inc. • Describing the changing in Intuit • Evaluating the changing

3. Backgrounds Intuit Inc. Founding in 1983 Became World’s leading and classiest software company in history. Product : Quicken - A tool for managing personal finances QuickBooks – Software for small business accounting Turbo Tax – Tax preparation program Famous by : “how to meet customer needs”

4. Sense of Urgency • The rise of the Internet as great competitive playing field – Intuit had failed to recognize this. • The market for Quicken with 10.6 millions users, was flatening out • Intuit stock, which had hit an all time high in November 1995, was dropping fast. • Now there’s a doubt, inside and outside Intuit about future as leader and innovator • Now Intuit has lost confidence

5. The Assignment First Assignment 1996; Agent change: Alison Berkeley, MBA from Harvard Business School. Carl Reese, a vice president Intuit’s tax group The Assignement: Creating a Web-based service to help customers compare and apply for home mortagages-analyze their financing needs, evaluate terms from lenders, get prequalified online-Reinvent in the Internet Era

6. What’s Changing • The Web demanded a faster pace, a more directly interactive approach. • Right now, everyone was fast. • Changing and adapting a new business cycle in the Web, is one solution • Their integrity is never been stake but leadership position was at stake.

7. Who’s in Charge • Berkeley and Reese worked in investing QuickenMortgage. • Harris, executive vice president for Intuit’s consumer and tax and Scott Cook, Intuit founder, and Bill Campbell, chairman and then president and CEO worked on reinventing Intuit. • The strategy is a grass roots approach • Cook and Harris formed a 70 person team in 1997, and divided 5 working groups, with different strategic challenge. • The 70 has to devise a new strategy for Intuit.

8. The Launch • October 24,1997, with $40 millions, they launched Quicken.com, a website. • In November 4, QuickenMortgage has launched as a part of Quicken.com • After 1 year launched, Berkeley and Reese prepared a third generation of QuickenMortgage. • Less than 6 months after the launch, page views on Quicken.com exceeded 76 million, and advertiser on Quicken.com now paid $1.5 million per year

9. Summary • Intuit was become a leader and innovator in software company need changed • The change driven by the internet • Change agent and team was built • Change was made and supporting by all President, CEO and founders • The change was success,by launching Quicken.com and QuickenMortgage become one of the most high profile features of Quicken.com • Now, Intuit believed it had once again become a company of the future