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Supplierday Danish products to Germany

Join us for a comprehensive look at the German market and why Danish products can thrive. Gain insights on market facts, Netto's presence, and why offering Danish products can set you apart. Discover how to access a population of 80.56 million with 350 stores and more. Don't miss this opportunity to tap into a market filled with opportunities for growth and success.

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Supplierday Danish products to Germany

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  1. SupplierdayDanishproductsto Germany

  2. Netto Germany Agenda: Germany andGerman Market Netto in Germany WhyDanish Products?

  3. 1. Germany and German Market Facts: • 80,56 Mio. inhabitants • 357.111 km² area • 226 inhabitants/km²

  4. 1. Germany andthe German Market Area of Netto Germany • 350 Stores in 8 Regions • Population: approx. 14 Mio. in ourarea 26 115 98 3 50 32 26

  5. Strong Competition 1. Germany andthe German Market • Schwarz Group • Kaufland & Lidl • EDEKA Group • Edeka & NettoMarken-Discount • Aldi Nord & Aldi Süd • REWE Group • REWE & Penny

  6. 1. Germany andthe German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland| KJ 2013 vs. 2012

  7. 1. Germany andthe German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

  8. 1. Germany andthe German Market • Discount Market Share 44% • Supermarkets showpriceentry on Discount Level • More Brands even in Harddiscount • Specialist Stores forBeverages, Organic Food • Regional producthave high importance in Germany

  9. 2. Netto in Germany • Founded in Juli 1990 • HQ in Stavenhagen (MV) • Second DC in Wustermarksince 2005 • 350 Stores • 4.800 employees (70% Women)

  10. 2. Netto in Germany • Assortmentbased on germanproducts • Private Label andbrands • Price levelmatches Aldi & Lidl • Regular Assortment: approx. 1.500 Products - tocover 90-95% ofthecustomersdailyneeds • SPOT: around300 Products per weekFood (67%), Nonfood (33%) towidencustomerschoiceandcreateweeklyexcitement

  11. 2. Netto in Germany • Focus on Fresh- dailydeliveryoffruit & vegetables • Focus on Regional products • Additional Baker‘sandButcher‘sinhouse • Weeklyleafletwithpromotionsstarting on Monday, ThursdayandSaturdays • New Stores Size average 760 m²

  12. 3. WhyDanish Products • To grow in a market of hard competition it is not enough to have the basic price entry • Being different is the key!In a positive and unique way • Offering more value for the customers- regional products- added value private label products- trends & innovations- and…

  13. 3. WhyDanish Products • With genuine danish products we create another attractive difference to our main competitors Aldi & Lidl • Underlining our danish roots Authentic Danish food

  14. 3. WhyDanish Products

  15. 3. WhyDanish Products Leafletfromthisweek:

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