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Supplierday Danish products to Germany

Supplierday Danish products to Germany

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Supplierday Danish products to Germany

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  1. SupplierdayDanishproductsto Germany

  2. Netto Germany Agenda: Germany andGerman Market Netto in Germany WhyDanish Products?

  3. 1. Germany and German Market Facts: • 80,56 Mio. inhabitants • 357.111 km² area • 226 inhabitants/km²

  4. 1. Germany andthe German Market Area of Netto Germany • 350 Stores in 8 Regions • Population: approx. 14 Mio. in ourarea 26 115 98 3 50 32 26

  5. Strong Competition 1. Germany andthe German Market • Schwarz Group • Kaufland & Lidl • EDEKA Group • Edeka & NettoMarken-Discount • Aldi Nord & Aldi Süd • REWE Group • REWE & Penny

  6. 1. Germany andthe German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland| KJ 2013 vs. 2012

  7. 1. Germany andthe German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

  8. 1. Germany andthe German Market • Discount Market Share 44% • Supermarkets showpriceentry on Discount Level • More Brands even in Harddiscount • Specialist Stores forBeverages, Organic Food • Regional producthave high importance in Germany

  9. 2. Netto in Germany • Founded in Juli 1990 • HQ in Stavenhagen (MV) • Second DC in Wustermarksince 2005 • 350 Stores • 4.800 employees (70% Women)

  10. 2. Netto in Germany • Assortmentbased on germanproducts • Private Label andbrands • Price levelmatches Aldi & Lidl • Regular Assortment: approx. 1.500 Products - tocover 90-95% ofthecustomersdailyneeds • SPOT: around300 Products per weekFood (67%), Nonfood (33%) towidencustomerschoiceandcreateweeklyexcitement

  11. 2. Netto in Germany • Focus on Fresh- dailydeliveryoffruit & vegetables • Focus on Regional products • Additional Baker‘sandButcher‘sinhouse • Weeklyleafletwithpromotionsstarting on Monday, ThursdayandSaturdays • New Stores Size average 760 m²

  12. 3. WhyDanish Products • To grow in a market of hard competition it is not enough to have the basic price entry • Being different is the key!In a positive and unique way • Offering more value for the customers- regional products- added value private label products- trends & innovations- and…

  13. 3. WhyDanish Products • With genuine danish products we create another attractive difference to our main competitors Aldi & Lidl • Underlining our danish roots Authentic Danish food

  14. 3. WhyDanish Products

  15. 3. WhyDanish Products Leafletfromthisweek: