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Airplane advertising has immense benefits for any business. This article will discuss five top benefits of this novel marketing approach for any type of business regardless of the size of business.
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1. Cost Effectiveness • When a company set up their budget, their utmost effort is to keep the advertising cost to minimum while getting maximum benefits from it.
It is surprising that the people setting up the budget usually overlook the most cost-effective approach for marketing; aerial advertising. This approach is very inexpensive as compared to other modes of advertising.
The approximate cost is 50 cents per thousand prospects clearly a lot cheaper than any other advertising method. For a TV commercial you may have to pay tens of thousands of dollars whereas an airplane can present the same ad to a large number of people at a much cheaper cost.
2. High Recall Value On average each viewer gets over 17 seconds of read time, and as the plane flies again and again the message will be surely delivered to the viewers without problems.
The recall value of airplane advertising is many times higher than any other marketing approach. According to surveys nearly ninety percent of the people remember the airplane banner after 30 minutes it had passed.
Almost eighty percent remembered what was being advertised and nearly seventy percent could remember at least the half message.
3. A Novel Approach • Airplane advertising is surely a novel and civilized approach. People have the instinct to look at the airplane after hearing its buzzing sound and your aerial banner will convey to them your message in a catchy style.
Moreover people regard aerial marketing as a welcome distraction and entertaining.
The reason why that this approach is not intrusive like placing flyers in someone's home or car, or continuing running commercial throughout your favorite TV show.
As a result, people will perceive your message gleefully and with a more positive frame of mind.
4. High Consumers' Responses • Surveys have revealed that aerial ads were responsible for 20% more responses to a typical ad campaign. When people see something new they are forced by their instinct to discover more about it.
So, when they see your brand on the airplane banner they will may purchase your product the next time they visit a store or at least explore it. The example of The State of Maine Lottery clearly shows the high consumer response.
Diverse mediums were used for lottery's ad campaign; including the traditional media and aerial advertising; only 6% of the budget was allocated to airplane marketing. In a survey later on, nearly 70% of the people were asked how they came to know about the launching of this lottery and 18.3% of them said they came to know about the lottery via aerial ads.
5. Simple Approach - Suitable For Every Business • The airplane banner does not give much detail about the business but it is simple and precise, conveying the exact message to the consumers.
As aerial advertising allows you to hit the specific area or market, it is suitable for business of any nature and any size i.e. you can launch a campaign in a specific market or all the major markets of US.
Whether you are launching a new product, planning to makeover the image of your brand or trying to get the attraction of maximum audience in an inexpensive way; aerial advertising is a great option.
Source Address: ARNOLD AERIAL ADVERTISING INC. New York Headquarters. 48 Wall Street, 11th Floor, New York, NY, 10005. • Phone: (212) 696 – 4717 • Fax: (877) 864 – 9182 • Toll Free: (800) 311 – 9130 • Email:info@arnoldaerial.com • Website:www.arnoldaerial.com
