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Introduction to HBO Management Failures in the 1950s: Integrating Social Science Knowledge into Business

This course delves into the roots of HBO in the 1950s, highlighting management failures and introducing social science knowledge to business. Drawing from psychology, sociology, economics, biology, ethics, statistics, and research methods, the focus is on the human side of enterprise. The course entails possessing a COB computer notebook, engaging in active listening, taking notes, completing exams, and reading books like "Working" by Studs Terkel. The basis of knowledge in HBO lies in logic, math modeling, case analysis, and systematic empirical research, with a focus on systematic empirical research methods and good theory construction. McShane/VonGlinow's 5 anchors guide the multidisciplinary approach, systematic research, contingency modeling, multiple levels of analysis, and open systems perspective. Immediate actions include accessing the textbook, sending an email to Prof. Miller, choosing a book for review, and active class participation.

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Introduction to HBO Management Failures in the 1950s: Integrating Social Science Knowledge into Business

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  1. Intro to “HBO” Roots in 1950’s management failures Introduce social science knowledge to business Draw from psychology, sociology, economics, biology, ethics, statistics and researh methods Focus on the “Human side of enterprise”

  2. Course Requirements • Possess “COB” computer notebook • Acquire, read assigned textbook • Show up, listen actively, take notes • Complete 3 exams • Read book about human experience at work, write book review Note class “latest scoop” web page: Mgmt 480 Spring 2011 HBO The Latest Scoop.htm

  3. What kind of books? • Working by Studs Terkel • Nickeled and Dimed by Barbara Ehrenreich • Liar’s Poker by Michael Lewis • The Prince by Niccolo Machiavelli

  4. Basis of Knowledge in HBO • In any discipline, the methods for establishing knowledge are key • In HBO, 3 common methods found • Logic, and math modeling • Case analysis • Systematic empirical research • Of the 3, the last – systematic, empirical research – provides the better information

  5. Systematic empirical research • Level of analysis – from atoms to universes • Ecological fallacy • Role of “As if” modeling • Samples/Measures/Replication • Representative • Valid, independent of method • Independent verification

  6. “Good theory” • TAPS • Testable • Accurate • Predictive • Simple

  7. McShane/VonGlinow’s 5 anchors • Multidisciplinary • Systematic research • Contingency modeling • Multiple levels of analysis • Open systems approach

  8. What to do – short run • Get access to textbook • Read Chapters 1, 2, 3 • Send e-mail to Prof. Miller from your mnsu account – put Mgmt 480 in subject line • Find book to read and review • Come to class, pay attention

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